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(Pocket-lint) – All Instagram users in the US with public accounts can now tag products on their posts. Previously, this feature was limited to brands and some creatives. Here’s everything you need to know about tagging products on Instagram, including how to do it and whether you get a share of the sales.
Also Read: Instagram Stories Tips and Tricks: The Ultimate Guide
Why should you tag a product on Instagram?
Influencers use the ability to tag products to show their audience and followers the different things they have in their posts and give them the opportunity to buy them.
So if your favorite chef uses a particular hotplate in all of their viral videos, they might tag it in future videos so you can see the brand, model, and where to buy it. It’s that simple. Even if you’re not an influencer or a chef, you can use product tagging to showcase the things you love. Instagram noted that users can also use product tagging to “better support their favorite small businesses.”
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How to tag products in Instagram posts
When creating, you can tag up to 20 products per post. Also, you can tag products in both new and existing posts on your Instagram account.
Tag products in your Instagram posts:
- Create a post: Tap + and toggle Post.
- Select or record a photo or video.
- Add a caption, effects and filters.
- Tap the arrow or Next.
- Tap Tag People.
- You need to mark an appropriate brand and then you can search for products.
- You’ll see options under People and Products. Tap Products.
- Tap the photo to start tagging products. Use descriptors to find the product.
- Once you’ve found a product, you can specify styles and/or colors.
- Tap to add a tag.
- Click Share to publish the product tagged post.
- Your tagged products will appear in the post.
Need more help?
Here’s how to edit or delete product tags, viz in the Instagram support guide.
Where are posts with product tags displayed?
Posts with product tags appear in your followers’ feeds, profile, and search results on Instagram. Instagram said it is working on rolling out a similar feature in Stories.
You can share an Instagram post with product tags on Facebook (just turn on Facebook before posting).
Do you get a share of the sales?
In the moment not. It’s not an affiliate opportunity where you get a cut of sales of the products you tag, although Instagram has been testing affiliate opportunities and looking at ways creatives can make money on its platform.
Does Instagram sell products?
No, not directly. Anyone who taps a brand or retailer’s product tag can purchase that item on Instagram or from the brand’s or retailer’s product page.
Where is product tagging available?
Instagram has opened product tagging to all US users with public accounts.
Would you like to find out more?
For more information see blog post and in Support-Hub from Instagram.
Writing by Maggie Tillman.
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