How much money do Facebook and Twitter make with your data?

In the last five years the income from advertising in Facebook has grown 323 percent to add 57 thousand 893 million dollars in 2020, compared to the 17.9 billion it earned in 2015, according to a historical analysis of its annual reports.

Under the promise of offering a better user experience, social networks like Facebook y Twitter They use some of your data such as your tastes, habits, location and the brands you talk about or whose official pages you follow for advertising purposes, which represents millionaire income for them.

In the case of Facebook, 94 percent of marketers in the world use this social network for their advertising efforts, according to a 2020 Statista study. In fact, Facebook’s main income in 2019 was through the digital advertising amounting to 69.7 billion dollars out of 70.7 billion dollars.

For its part, Twitter it also benefits from its audiences. According to its latest financial report in 2019, the income from digital advertising was 3,459,329 thousand dollars. Since 2015, this figure has not changed much, since this year it collected 2,218,032 thousand dollars for this concept, with an increase of 156 percent in the last five years.

Both social networks benefit from their users although not to the same scale, since while Facebook has 2 thousand 449 million active members globally, Twitter only has 340 million users, according to a report by Data Reportal de 2020.

The huge audiences that Facebook and Twitter have make them very attractive for brands to invest in advertising. The truth is that, although it is believed that social networks monetize our personal data by selling it to third parties anonymously, it does not work in this way. For example, Facebook does not sell your data, but offers its services to advertisers to show targeted ads thanks to its algorithms.

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