There are two types of video games that are difficult to be a fan of: officially licensed sports titles and Call of Duty. Why? Because its publishers release a new title every year, often with minimal edits and a maximum of “hard to follow.” In 2019, Activision Blizzard appears to have cracked the code with the reboot of its franchise. Call of Duty: Modern Warfare (borrowing the title of his revolutionary Call of Duty 4: Modern Warfare in 2007). The shooter, released simultaneously on PC, PS4 and Xbox One, achieved massive numbers and box office sales for Activision Blizzard, raising the publisher more than $ 600 million in the first three days of its launch. .
The film industry often struggles to keep up with the attention that many generations pay to video games. Now, Bobby Kotick , CEO of Activision Blizzard, has the numbers to back up this anecdotal evidence. In a company statement, Kotick compared Modern Warfare’s numbers to one of the biggest movie hits of 2019.
Modern Warfare also broke a lot of sales records. Activision Blizzard’s best-selling digital aperture of all time. This is the first release of Call of for PC. All time duty and record setting on PlayStation Network for digital pre-orders. Combine all of this with the title numbers on Blizzard Battle.net, and the fact for gamers that cross-platform play is available in due course – and Activision Blizzard has a great time.
But it’s not just Activision Blizzard that deserves all the credit. Rob Kostich , Chairman of Activision, handed it over to Infinity Ward, one of the franchise’s longtime developers, in this statement:
With the longevity of the title more than guaranteed by the addictive multiplayer action and DLC, there is much more to come and more money to be won. Call of Duty: Modern Warfare is now available wherever you have video games. For more information on the successful FPS, see the story breakthrough cinematic.
You won’t find this type of marketing at Walmart.
You will get familiar faces like Scorpion and Sub-Zero, but also the new character Cole Young.
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