How does Apple Music compete with Spotify?

2022’s best lists and year-end roundups are just around the corner, including Spotify Wrapped, the streaming platform’s glittering interactive feature that’s become an annual tradition hitting social media for a solid few days. Its main competitor, Apple Music, has also made some listening charts and this time it comes with some changes.

Apple Music Replay is available to users and can be accessed through the platform’s website.

This isn’t the first time Apple Music has tried to compete with Spotify Report — it launched Replay in 2019 in the form of custom playlists — but it hasn’t been significantly updated so far, according to The Verge.

Redesigned this year, Replay includes even more data-rich and shareable features, like a custom highlight bar for top artists, songs, albums, genres, and total minutes played. Fans of the top 100 artists or genres will be able to see where they stand and users will be able to track how their listening habits have changed until December 31st.

Apple basically let Spotify dominate year-end music streaming reviews.

In the past, Spotify Wrapped has included playlists that mix friends with interactive games and “halo” perceptions of their musical taste.

Charts featuring top artists and genres are all but inevitable on the internet at the end of the year, and Spotify is already teasing Wrapped this year as users eagerly await to see what data the platform has gleaned from them in 2022.

Apple Music Replay launched on the same day as YouTube Music’s Recap 2022 feature, now available to listeners on the platform.

The Year in Review feature has become a competitive way for companies to repackage user data into maximally shareable content that benefits both parties at least a little.

Streaming platforms get a few days of free promotion, and listeners can pretend people care about the music they love.

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