Generative AI Rapidly Integrating into Product Teams, But Hype Outpaces Practical Request
Product teams are increasingly experimenting with generative AI tools, yet a new study reveals a significant gap between excitement and tangible business impact. According to research from Le Ticket, while 85% of product managers have tested generative AI, only 32% have integrated it into a live product feature. The findings suggest many teams are stuck in a “hype cycle,” exploring potential applications without a clear strategy for implementation and measurable results.
The surge in generative AI interest stems from itS potential to accelerate development cycles, personalize user experiences, and automate tasks previously requiring significant manual effort. However, the Le Ticket study, surveying 300 product professionals, highlights key obstacles: concerns around data security (cited by 68%), integration complexity (59%), and a lack of clearly defined use cases with demonstrable ROI (52%). This disconnect is prompting a re-evaluation of AI strategies, with a growing emphasis on identifying specific, high-value applications rather than broad experimentation.
Key Findings from the Le Ticket Study:
* Widespread Experimentation: 85% of product managers have tested generative AI tools.
* Limited Integration: Only 32% have launched a live product feature powered by generative AI.
* Top Concerns: Data security (68%), integration complexity (59%), and ROI uncertainty (52%) are major roadblocks.
* Focus Areas: Content generation (78%), code assistance (65%), and customer support automation (51%) are the most explored applications.
* team Structure: 63% of teams experimenting with AI have dedicated AI specialists, while 37% rely on generalist product managers.
The study indicates that prosperous integration hinges on a focused approach.Teams achieving positive results are prioritizing use cases with clear business objectives, such as automating repetitive tasks or enhancing content personalization. Furthermore, the presence of dedicated AI specialists within product teams correlates with higher integration rates. As the generative AI landscape matures, product leaders are shifting from simply exploring the technology to strategically deploying it to solve specific problems and deliver measurable value.
Access the full study: https://www.le-ticket.fr/lia-dans-les-equipes-produit-quel-est-le-vrai-etat-du-marche/147596/
