Scandal’s Shadow: The Lingering Echoes of a Political Smear Campaign

Decades after a smear campaign derailed a Swiss politician’s bid, the scars remain. The treatment of Christiane Brunner highlights a stark contrast between then and now. Those involved, and the media, grapple with the lasting repercussions of the mudslinging.

The Assault on a Candidate

In January 1993, Christiane Brunner announced her candidacy for the state government. The responses were immediate and harsh. She was subjected to personal attacks, with critics disparaging her appearance and lifestyle. Detractors even circulated an anonymous letter filled with false accusations.

Conservative politicians focused on her attire, mocking her choice of boots over high heels. This was despite the fact that Brunner wore comfortable shoes due to a past accident where she almost lost a foot. The lawyer, who had previously won a wage dispute before the Federal Court at age 30, was targeted for her personal life, including her divorce and her family setup.

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Currently, women make up 40% of the Swiss National Council, a notable increase from the time of the scandal (Parliamentary data, 2024).

Shifting Sands of Accountability

Many of those involved have since distanced themselves from their actions. Initial attacks led to a wave of defamation. An anonymous letter circulated, making scandalous claims about Brunner. Although the origin remains unknown, those who publicized its content are known.

The journalist, Thomas Suremann, was the first to publicize the story. He had attempted to get prominent politicians to comment on the anonymous accusations, but none would. Eventually, Christian Kauter, then FDP general secretary, addressed the rumors.

Werner de Schepper also sought pointed quotes. He was later found in the news agency. Carlo Schmid, then CVP President, was found a day after. The Appenzeller said that Federal Council candidates must comment on allegations to “remove all doubts.”

The Role of Imagination and Silence

Jean Ziegler, a Geneva National Council member and sociology professor, is no longer commenting on the events. He felt threatened by Brunner. He claimed nude photos existed, elaborating on the details. Ziegler later apologized for “careless statements.”

Media scientist Vinzenz Wyss noted that, when sex, power, and high positions collide, media logic takes over. He also mentioned that there’s always someone seeking revenge. The only solace is that rumors are now spread through social media.