Jakarta (ANTARA) – Chinese mobile phone maker Honor announced its first mobile phone after separating from parent Huawei in November 2020.
Honor introduced the V40, or what is called the View40 globally, which carries a 6.72-inch OLED screen with a 120Hz refresh rate and is powered by the MediaTek Dimensity 1000 Plus processor.
The phone is also equipped with a camera with a 50MP main lens, as well as a 4,000mAh battery with 66W charging technology and 50W wireless charging.
Huawei has sold Honor to a consortium of 30 sub-brand agents and dealers to help continue sourcing components restricted by last year’s US sanctions.
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In the launch of the new phone, Honor CEO George Zhao said he currently has his own deals with a number of technology companies, including AMD, MediaTek, Micron Technology, Microsoft, Samsung, SK Hynix and Sony.
“The last five months have been a very difficult but meaningful time for Honor. We feel a burden on expectations from industry partners and consumers,” Zhao said, quoted by Reuters on Saturday.
One source said that since Honor is now a separate entity from Huawei, suppliers can supply components.
Under Huawei, Honor is focused on pocket-friendly phones, but is currently looking to expand its line to the mid and high-end smartphone market and expand overseas, according to Zhao.
The Honor View40 is sold in China with prices starting at 3,599 yuan (around Rp.7.8 million) for the model with 8GB RAM, and 3,999 yuan (around Rp.8.7 million) for the model with 128GB RAM.
Honor said it would pursue the “internet of things” market, calling its strategy “8 + 1 + N,” the same term used by Huawei.
“They want to show that they are a reborn Huawei so that customers can trust them to have the same quality that Huawei wants,” said Nicole Peng, VP Mobility of market research firm Canalys.
Honor shipped 13.3 million phones in the third quarter of last year, more than a quarter of Huawei’s total shipments, according to Canalys.
About 8,000 Honor staff have moved from Huawei offices to the new headquarters also in the southern city of Shenzhen, 50 percent of whom are engaged in research and development, Zhao said.
Strict US restrictions have choked Huawei’s access to US chip technology companies and damaged its cell phone business. The United States has accused Huawei’s telecommunications cancelation of posing a security risk, a charge the technology firm has denied.
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Translator: Arindra Meodia
Editor: Alviansyah Pasaribu
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