Players Circle Theatre is launching its holiday season with a vibrant new production, “HO! HO! HO! THE CHRISTMAS SHOW,” promising a festive experience for audiences of all ages. The show officially opens November 17th and runs through December 23rd, offering a dazzling array of seasonal entertainment.
This year’s production arrives as a welcome dose of holiday cheer, aiming to become a cherished tradition for families in the Ft. Myers/Naples region. Players Circle Theater anticipates strong attendance, leveraging digital tracking to measure audience engagement and optimize outreach. The theater is utilizing Facebook Conversion API (CAPI) integration, alongside standard Facebook Pixel tracking, to enhance data accuracy and attribution for its marketing efforts.
The production is being tracked with a unique event ID, fbEventId, generated using a UUID version 4 algorithm. This ID is utilized in both PageView and TheatreTopicView events sent to Facebook, alongside topic parameters including the show’s region, “ft. Myers/Naples.”
Behind the scenes, the theater is employing robust data privacy measures. Email addresses collected via cookies are one-way hashed using SHA-256 before transmission to CAPI, ensuring user anonymity. The system retrieves cookies for Facebook Pixel data (_fbp, _fbc, and EMAIL) and incorporates server-detected IP address (“2a01:4f9:6b:45c7::2”) and user agent (“Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/140.0.0.0 Safari/537.36″) into the payload.
Data transmission utilizes navigator.sendBeacon when a hashed email isn’t available, prioritizing reliable, asynchronous delivery. Otherwise, a standard fetch POST request is employed to send a JSON payload to /meta_capi.php. The payload includes event details, user data, and parameters specific to the “TheatreTopicView” event.
