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History of “Black Friday”, How did it start? Page all

KOMPAS.com – Today, Friday (27/11/2020), is celebrated as Black Friday.

Every year, a memorial Black Friday done every last Friday in November.

Last year, Black Friday falls on November 29, 2019.

Black Friday usually synonymous with a number promo and discount of a wide variety of products, especially those on display e-commerce.

Launch Huffpost, 17 November 2020, Black Friday is the unofficial term for the Friday following Thanksgiving in the United States.

Since 1952, the day after Thanksgiving has been considered the start of the season shopping Christmas in the United States.

Many stores offer promotions on Black Friday. In fact, some shops hold midnight discounts or start selling on the day Thanksgiving.

Black Friday it is not an official holiday, but California and several other states observe “The Day After Thanksgiving” as a holiday for state government employees.

How sejarah Black Friday?

Origin Black Friday

If a day starts with the term “black”, that is usually an indication that it was a really bad day.

Black Friday also has the same connotation.

Term Black Friday This appeared in 1869 and at that time had nothing to do with Christmas shopping.

It was a day where the price of gold plummeted causing the market crash. The effect occurred over the years on the United States economy.

Mention Black Friday reappeared in the mid-1950s to 1960s in Philadelphia.

“The Philadelphia Police Department uses the term to describe traffic jams and crowds of retail stores in busy downtowns,” says costume designer and author of “How to Win at Shopping”, David Zyla.

According to him, the term first appeared in a published advertisement The American Philatelist issue of 1966, a magazine for stamp collectors.

The quotes are as follows:

‘Black Friday’ is the name given by the Philadelphia Police Department for the Friday following Thanksgiving Day. This is not the term ‘exhilarating’ for them. ‘Black Friday’ officially opens the downtown Christmas shopping season, and usually brings a lot of traffic jams and overcrowded sidewalks as the shops downtown are crowded from open to close“.

Other evidence suggests that this term arose from police in Philadelphia.

A senior reporter on duty in the police, Joseph P Barrett, recalls his role in the use of the term “Black Friday”.

He wrote it through an article published by the Philadelphia Inquirer in 1994.

Barret wrote that, in 1959, the Evening Bulletin assigned Barrett to police administration, and worked at City Hall.

Another reporter who is also in charge of covering the police is Nathan Kleger.

In the early 1960s, Kleger and Barrett wrote a cover story about Thanksgiving. They use the term “Black Friday” to describe bad traffic conditions.

This keeps police officers busy. The police cannot take time off from work and have to work shifts to control the chaos because of this Black Friday. And finally the term continues to be used.

In 1961, practitioners public relations trying to change the public’s perception of Black Friday.

Reporting from History, term Black Friday disused back in 1985.

However, in the late 1980s, business people found a way to change the term Black Friday be something that reflects positive things.

In industry newsletters, Public Relations News, the author describes the efforts of a well-known PR executive to change the day Black Friday to be “Big Friday”.

This is done to strengthen its reputation as a day of fun and shopping with family.

Black Friday currently

Online sales during Black Friday 2019 recorded a record US $ 7.2 billion or around Rp.101.7 trillion, an increase of about 14 percent from the previous year.

Therefore, Black Friday is a great day for traders. Nevertheless, Black Friday also represents the dark side of US consumerism.

Over the years, the bustle of crowds competing for discounted merchandise has resulted in violent acts resulting in injuries and deaths.

In this pandemic situation, the situation changes. Perhaps there will be no more shopping and heavy traffic as people are asked to stay at home and apply social distancing.

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