Yahoo Updates Data Practices, Offering Users Greater Control Over Personalization
HELSINKI, FINLAND – 2024/10/03 16:01:21 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search details for analytics, personalized advertising, and service advancement. The changes provide users with more granular control over how their data is used, including options to limit tracking and tailor privacy settings.
Thes updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s General Data Protection Regulation (GDPR) emphasize user consent and clarity. The changes affect all users of Yahoo services, including those accessing platforms through websites and applications. Yahoo, a component of the Yahoo group, is proactively offering users choices regarding the use of their data for advertising and content personalization, aiming to balance user experience with privacy expectations.
Specifically, Yahoo leverages collected data to deliver targeted advertising and content, measure the effectiveness of marketing campaigns, analyze audience demographics, and refine its services.Users are now presented with clear options to reject data usage for these purposes entirely (“Hylkää kaikki”), or to customize their preferences through a dedicated “Hallitse tietosuoja-asetuksia” portal.
Users can revoke or modify their consent at any time via links within Yahoo’s privacy and cookie settings, accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are outlined in its privacy policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b1845b82-35f1-4d9d-b3c2-063eed1e1508&userType=NON_REG) and cookie policy ([https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b1845b82-35f1-4d9d-b3c2-063eed1e1508&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b1845b82-35f1-4d9d-b3c2-063eed1
