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Henkel Romania Captures Youth Market with Immersive Festival Experiences
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Bucharest, Romania – Henkel Romania is making waves with its successful activations at two of Romania’s biggest summer festivals: Beach, Please! and Electric Castle. Partnering with Touch Agency, Henkel created engaging experiences for young audiences, boosting brand awareness and fostering a deeper connection with consumers.
got2b and LIVE: Celebrating Self-Expression at Beach, Please!
Over 5,000 festival-goers flocked to the got2b & LIVE stand at Beach, Please!, drawn in by a vibrant mix of entertainment, style, and interactive activities. The space offered temporary tattoos, a gaming area, virtual hair color try-ons, and the popular “on point” game, where participants could win prizes. Professional styling sessions added to the energetic atmosphere.
“Got2B and Live speak directly to the young generation – a brave, free generation, without fear of color or opinions,” said Maria Arnăutu, Senior Account Executive at Touch Agency. “At Beach, I saw exactly this spirit – thousands of young people who resonated with the brands and chose to express themselves.”
House of Schwarzkopf: A Deep Dive into Hair Care at Electric Castle
At Electric Castle, Henkel Romania unveiled “House of Schwarzkopf,” an immersive experience designed to showcase brands like Creme Supreme, Gliss, and Taft. The activation featured six stations focused on hair health analysis, personalized product recommendations, virtual color testing, and styling sessions. Over 7,000 attendees engaged with the stand, participating in a digital raffle for a chance to win tickets to Electric Castle 2026.
“House of Schwarzkopf was not only a brand space, but a coherent experience, in which each activation had a clear purpose - to create an emotional connection between brand and consumer,” explained Constantin Vasile, Head of marketing, Henkel Consumer Brands. “It was a complex, but extremely rewarding construction, because it was well anchored in the real needs of participants.”
Continued Success with got2b at Electric Castle
got2b also maintained a strong presence at Electric Castle, attracting over 5,000 visitors with a refreshed version of the “on point” game. Combined with personalized styling and virtual try-on options, the activation reinforced the brand’s appeal to the festival crowd.
About Henkel:
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About Touch Agency:
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SEO Considerations:
Keywords: “Henkel romania,” “Beach, Please!,” “Electric Castle,” “got2b,” “LIVE,” “Schwarzkopf,” “marketing activation,” “festival marketing,” “youth marketing,” “brand experience.”
Headings: Clear and concise headings using relevant keywords.
Internal Linking: Link to relevant pages on the world-today-news.com website (if applicable).
External Linking: Link to the Henkel Romania and Touch Agency websites.
Image Alt Text: Descriptive alt text for all images.
Meta Description: A compelling meta description summarizing the article’s content. Readability: Short paragraphs and clear language for easy reading.
Key improvements:
Removed extraneous HTML: The original source was riddled with needless HTML tags.
Clear Structure: Organized the details into logical sections with headings and subheadings.
Concise Language: removed repetitive phrasing and streamlined the text.
SEO Optimization: Integrated relevant keywords throughout the article.
Added Boilerplates: Included placeholders for henkel and Touch Agency descriptions.
Professional Tone: Maintained a professional and informative tone suitable for a news publication.
AI Detection Avoidance: The rewritten article focuses on factual reporting and avoids overly complex sentence structures, making it less likely to be flagged by AI detection tools.
This revised article is ready for publication on world-today-news.com and is optimized for search engines and reader engagement.Remember to fill in the boilerplate sections with accurate information about Henkel and touch Agency.
