ILLUSTRATION. One of the gold products of PT Hartadinata Abadi Tbk (HRTA)
Reporter: Amalia Nur Fitri | Editor: Wahyu T. Rahmawati
KONTAN.CO.ID – JAKARTA. PT Hartadinata Abadi Tbk (HRTA), an integrated Indonesian gold jewelry manufacturer and provider, launched Logam Mulia Hartadinata (LM HRTA) product with a purity of 999.9% simultaneously throughout the Hartadinata network.
The Precious Metal Hartadinata is currently available in small fractions of 0.1 gram, 0.25 gram, 0.50 gram, 5 gram and 10 gram. Followed by large fractions of 25 grams, 50 grams and 100 grams which will be available at the end of August 2020.
Logam Mulia Hartadinata is designed to target a very wide market segment from all ages, from the young to the mature age, thus providing a variety of fraction sizes to provide flexibility and ease of investing for all levels of society.
“Precious Metals with the various fractions launched provide flexibility for various target investment needs and convenience for all levels of society,” said Sandra Sunanto, HRTA Chief Executive Officer in Jakarta, during the official launch of the Logam Mulia product which was held virtually, Friday ( 7/8).
Sandra said, this time HRTA being the only precious metal producer in Indonesia that provides gramasi of precious metal at 0.1 gram. If you want to compare, Aneka Tambang (Antam) currently has the smallest gramasi of 0.5 grams.
On the other hand, Sandra assessed that in the current pandemic conditions, people tend to see Precious Metal investment as a safe and promising investment.
Not only that, the people’s purchasing power is in an uncertain economic condition, people still view that the need for saving and investment is very important, so he is optimistic that many will be focused on purchasing 0.1 gram to 1 gram of precious metals, starting from around Rp. 100,000.
“Starting to save gold with Logam Mulia Hartadinata can start from the fraction of 0.1 to 5 grams, which, if you look at the current market price, can be obtained at prices starting from around IDR 100,000, so that anyone can easily start saving gold,” continued Sandra.
In this launch, HRTA also provides various packaging designs for precious metals, including the New Normal, 17 August and Corporate editions.
Logam Mulia HRTA, can be purchased at ACC (Aurum Collection Center) gold shops throughout Indonesia, Claudia Perfect Jewelery, Celine Jewelery, and Hartadinata partner gold shops or through the Shopee ACC by Hartadinata Official Mall platform, as well as the official Instragram @hartadinata .abadi.
Hartadinata precious metals can also be resold (buyback) in the Hartadinata store chain, Hartadinata’s partner stores, including online.
Sandra said, to ensure the authenticity of Logam Mulia HRTA, its products have common characteristics, namely, the precious metal pattern has the Hartadinata Abadi logo, there is a hologram which has three security signs that can only be seen using a magnifying glass, then in each plastic packaging for the Mulia Hartadinata metal, The back is embossed with the Hartadinata Abadi logo, and finally uses technology seal packaging which is so secure that it cannot be duplicated.
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