Happyvore aims to Convert Skeptics with Cheese-Infused Plant-Based Delights
The plant-based food market continues its notable growth trajectory, expanding at a rate of 20% annually. Happyvore, a key player in this dynamic sector, is strategically innovating to capture a larger share of consumers. Following their earlier launch of a ham choice made from rehydrated pea protein, the company has introduced two new “Croq’-Fondant” products that blend vegetable proteins with cheese.
Guillaume Dubois, the CEO of Happyvore, explains the rationale behind this approach: With this launch, our goal is to recruit as many consumers as possible on plants. Today, a quarter of consumers are convinced by alternatives. However, this means that three -quarters have not yet taken the plunge. knowing that 96 % of French people buy cheese today. We believe that it is easier to bring some of them to the segment of the plant in adding cheese in our recipes.
Targeting the Untapped Market: Converting the 75%
Happyvore’s strategy centers on appealing to the notable portion of consumers who have yet to embrace plant-based alternatives. By incorporating cheese, a widely popular ingredient, they aim to bridge the gap and introduce more people to the benefits of plant-based eating.
- Mozzarella tomatoes: This option boasts a Nutri-Score of B, indicating a balanced nutritional profile.
- Cheese Spinach: With a Nutri-Score of A, this recipe offers an even healthier choice.
Dubois emphasizes the unique texture combination: The products combine the two textures: crunchy with the seeds based on seeds (Editor’s note, squash and millet), and melting, with the mixture of cheese vegetables. They are primarily intended for people who consume few alternatives as they do not seek to imitate a recipe initially based on meat. We have been working on these recipes for a year and a half. All products are sourced to have the smallest possible carbon impact.
The Croq’-Fondant products are designed for convenience, requiring just six minutes in a pan or 13 minutes in the oven.These additions bring Happyvore’s total product range to 20 recipes.
Expansion and Future Growth
Happyvore has been operating from its facility in chevilly, Loiret, since 2022. The company is committed to continuous improvement and expansion to meet growing demand.
Dubois concludes, The factory is still professionalizing. We invest regularly to increase volumes.Our goal is to grow the market and double our volumes within two years.
