Korean Plum Farm Cultivates Health, Tradition in Face of Modern Challenges
Hamil Farm, nestled in [Location not specified in text], is experiencing a surge in international recognition for its hwangmae-suk plums and fermented plum drink, hwangmae room, despite recent agricultural hurdles. A farming couple’s dedication to natural ripening processes and prioritizing health over rapid profit is resonating with consumers worldwide, positioning “K-plum” as a symbol of Korean nature and well-being.
The year 2025 presented significant challenges – cold weather and pest infestations threatened the crucial hwangmae harvest. Yields decreased, and labor costs increased, creating a demanding situation for the farm. ”In the past, I only needed farming. But now I have to market, I need to be educated, I have to make a video. I understand that there is not enough body,” explained Park Chan-hee, one half of the farming couple. Despite these difficulties, the couple remained committed to their beliefs of respecting nature’s pace, refusing to compromise on quality or accelerate ripening.
This commitment translates into a uniquely flavorful product.Spring & Hyang Hwangmae-suk plums boast a less sour taste, soft sweetness, and rich aroma, delivering a “natural fragrance” with each bite.But for Park Chan-hee and his partner, the true reward isn’t export deals or media attention. It’s the direct impact on customers’ well-being. A phone call from a customer expressing improved health after consuming their plums was, according to the couple, “All fatigue is washed on that voice.”
Park Chan-hee views farming as “a bridge between nature and people,” emphasizing that the farm’s profit is secondary to the trust earned and the happiness fostered through healthy solidarity. This ethos is now reaching a global audience, with Hamil Farm’s plum sticks available at the Incheon International Airport Terminal 2 duty Free Shop and gaining traction in China, Singapore, New Zealand, and Canada.
The couple envisions a future where hwangmae room becomes a globally recognized customary fermented drink synonymous with Korean nature. Standing amongst their plum trees, thay embody a slow, purposeful approach to agriculture, believing that “All good comes slowly and long.”
