Half of the super-rich want to invest in crypto like bitcoin and ethereum, says Goldman Sachs » Crypto Insiders

So-called ‘family offices,’ investment firms that manage the wealth of the world’s richest families, are increasingly looking to invest in the cryptocurrency market. According to a study by Goldman Sachs, one of the largest banks in the US, reported by Bloomberg on July 21:

Nearly half of these family offices want crypto in their portfolio. It’s a sign that the super-rich are getting more bullish are about crypto as bitcoin (BTC) on ethereum (ETH)reports Goldman Sachs.

More than 150 family offices were surveyed. 15% of respondents indicated that they are already in crypto. 45% of companies report that they are interested in getting into crypto. They want to use crypto as a hedge, or hedge, against “higher inflation, continued low rates and other macroeconomic developments after a year of unprecedented global monetary and fiscal stimulus.”

Survey respondents also expressed an interest in investing in the “digital asset ecosystem.” The majority of families want to talk to us “about” blockchain and digital ledger technology,” said Goldman’s Meena Flynn. There are many who think that “from an efficiency and productivity perspective, this technology will have just as much of an impact as the internet.”

The remaining group of respondents is not so convinced and cited concerns about price volatility and uncertainty about long-term prices as the reason for their reluctance. About 67% of companies surveyed manage more than $1 billion in assets, 22% of respondents even manage more than $5 billion in assets.

According to Ernst & Young (EY), there are as many as 10,000 such family offices in the world that manage the finances of ultra-wealthy families. The industry is estimated to manage more than $6 trillion in assets. Should half of this group actually get into crypto, it could be a huge boost for the market.


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