Gwyneth Paltrow Tapped as Astronomer Spokesperson Amidst CEO Kisscam Scandal
NEW YORK – In a surprising move following a highly publicized kisscam incident involving its CEO, tech company Astronomer has announced the appointment of actress Gwyneth Paltrow as its spokesperson.Paltrow, formerly married too Coldplay frontman Chris Martin, will serve as a “very temporary” representative for the data workflow automation firm.
The company found itself in an uncomfortable spotlight when CEO Andy Byron and human resource executive Kristin Cabot where captured in an intimate embrace on a giant stadium screen during a Coldplay concert. The moment, initiated when Chris Martin playfully directed the cameras to scan the crowd, led to Martin joking, “Either they’re having an affair or they’re just very shy,” as the pair attempted to conceal their faces.
The viral video clip, which quickly spawned a wave of memes and social media commentary, resulted in the resignations of both Byron and Cabot.Following the incident,online streams of Coldplay’s music reportedly saw a 20% increase in the days after the video gained traction,according to industry analytics firm Luminate.
In a statement, Paltrow addressed the company’s recent surge in public interest, stating, “Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones.” She added, “We’ve been thrilled that so many people have a newfound interest in data workflow automation. We will now be returning to what we do best – delivering game-changing results for our customers.” Paltrow’s involvement aims to steer the conversation back to the company’s core business operations.
Astronomer, a New York-based technology company, is now navigating its public image with the Oscar-winning actress at the helm of its communications, seeking to leverage her familiarity with the band and her established public persona to move past the recent controversy.
