“Qing Ya Ji” was released for 7 days, and the box office exceeded 400 million. Although Douban has only 5.1 points, it is already the highest rated movie since Guo Jingming directed, and the box office is expected to break new highs according to this trend.
However, all this suspense ended with the movie’s next release.
5.1 points, 450 million box office: 11 days of release “Qing Ya Ji” was off the whole network
On the evening of January 4, many users reported that Taopiao and Maoyan could no longer buy tickets for the “Qing Ya Ji” movie. In this regard, the reporter logged on to the ticket purchase platform and found that the movie ticket of “Qing Ya Ji” is indeed no longer available for purchase. At present, Maoyan and Taopiao ticket can not be retrieved on the two major ticketing platforms of the film, and searching for “Qing Ya Ji” on Taopiao ticket can not even display the information page of the film.
In this regard, the reporter called a number of theaters to inquire about the situation, and the other party said that from January 5th, the arrangement of “Qing Ya Ji” will be stopped, but it is not convenient to inform the specific reason. Some theaters told reporters that this time “Qing Ya Ji” The release of “The Episode” is not limited to a certain region, but a nationwide release.
In addition to the ticketing platform and theaters, the official blog of Qingya Ji also issued an article that night: “Qingya’s appointment, be grateful. I have no regrets in this life, and I am honored to serve.” Suspiciously confirmed the news of the suspension of “Qingya Ji”.
So far, the 11-day “Qing Ya Ji” officially bid farewell to the audience.
At present, there is still no official response to the reasons for the movie’s release, but the explanations generally circulated in the market can be roughly divided into three types.
One is the reason of the movie itself. It is worth noting that the movie “The Bathing King” was also released at the same time as “Qing Ya Ji”, and the day the “Bath King” was released, it was also accused of plagiarism. At that time, the director also posted on Weibo Explained that he did not infringe others. However, the movie “Qing Ya Ji” was authorized by the original author, and this adaptation was also strongly recommended by the original author. Therefore, there is no dispute over content and copyright, which is not the reason for the movie’s release.
The second is the discussion about the movie’s online streaming platform. On December 16, 2020, Netflix announced that it has won the global streaming media distribution rights of “Qing Ya Ji” except Mainland China. It will be launched in 190 countries and regions on February 5, 2021. There is a view that the online video platform for paid on-demand broadcasting will affect the interests of theaters to a certain extent. However, this problem does not exist for “Qing Ya Ji”. Normally, the launch date of Netflix is February 5th. After the movie key period, it will not affect the interests of the theater. Therefore, this kind of guess seems to be also invalid.
The third is the joint boycott at the end of the year. On December 21, 2020, Qiong Yao and other 156 film and television practitioners publicly boycotted Guo Jingming’s role as a mentor in variety shows, and accused them of: “Plagiarism should not be a role model.” As the incident unfolded, Guo Jingming on December 31, Make a public apology and agree to establish an anti-plagiarism fund.
This incident is also widely regarded as the main reason for the release of “Qing Ya Ji”. Looking back on the past, it is rare that the movie was rushed off the shelves on the 11th when the box office was bullish. Affected by Guo Jingming’s plagiarism, it will be doubtful whether the second part of “Haru Yaji” “Taki Nocturne” will be released .
Investing 300 million yuan is hard to return, Guo Jingming pays for plagiarism
Public information shows that “Qing Ya Ji” is an ancient costume fantasy film produced by 11 companies including Hehe (Shanghai) Film Co., Ltd., Shanghai Zuishi Cultural Development Co., Ltd., New Classic Film Co., Ltd., and Shanghai Film Group Co., Ltd. , Directed and screenwriter by Guo Jingming.
The film is adapted from the novel of the same name by the Japanese writer Yumejuan. It tells the story of Onmyoji Seimei, who met with Samurai Boya and Master Takiya in the process of exploring the strange phenomenon of Tiandu Castle. “The Collection” and “Taki Nocturne”.
The film is scheduled to be released on December 25, 2020. It has a box office of over 90 million on the first day of release, 300 million in 4 days, 400 million in 7 days, and 450 million in box office so far.
In fact, judging from the box office results of the first 11 days, the performance of “Qing Ya Ji” has already exceeded market expectations, and the box office is expected to break new highs according to this trend. However, the release of the movie has caused all suspense to be lost. At the same time, investors also Or will face huge losses.
According to industry sources, the investment of “Qing Ya Ji” is about 300 million yuan, which means that the film needs to reach at least 900 million box office in order to recover. According to lighthouse data, “Qing Ya Ji” currently has a cumulative box office of 452 million. . In terms of sub-account data, 39.43% of the film party’s sub-ledger reached 163 million, 52.27% of the cinema sub-ledger reached 216 million, and other accounts accounted for 8.3% of 34.304 million.
In this way, even if part of the income from the subsequent streaming media platform is added, the possibility of “Qing Ya Ji” wanting to return to its original value is unlikely.
It is worth noting that although there are as many as 11 producers behind “Qing Ya Ji”, the largest three producers are Hehe (Shanghai) Films, Zushi Culture, and New Classic Films. Among them, the most popular culture is Guo Jingming 100 % Holding companies, that is to say, the movie’s release may directly bring losses to Guo Jingming’s company.
The businessman seems to be able to summarize Guo Jingming’s career better than labels such as writer and director.
Throughout the years since he switched to directorship, most of the films directed by Guo Jingming, such as “Little Times” and “Lord’s Trail”, have scores around 4 points. Although the reputation in the circle is not satisfactory, the market response is not bad.
Statistics show that the total production cost of the set films “Little Era” and “Little Era 2: Aoki Era” combined is only 65 million. He used the cost of one film to make two films and earned the box office of the two films. , 195 million box office can pay back the cost, but 780 million was harvested, and the return on investment was as high as 400%.
From 2013 to 2015, Guo Jingming’s four-part “Little Times” had a total box office of 1.795 billion, and Guo Jingming made a lot of money. According to Maoyan data, up to now, 15 works directed by Guo Jingming have received a total of 2.597 billion box office, ranking 38th in the directors’ rankings.
From “Internet celebrity writer” to “Internet celebrity director”, Guo Jingming, who is well versed in the flow rules of the entertainment industry, is constantly trying to change his identity. While carrying negative rumors of plagiarism, he is also enjoying the flow benefits brought by public opinion. However, not all traffic benefits are “free”. The release of “Qing Ya Ji” is the best proof. Guo Jingming also needs to pay for his mistakes. (Lu Pengpeng)
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