Rasta Alfajor: The Sweet Rise of a New Snack king
The alfajor, a beloved confection in many countries, holds a special place in the hearts of its inhabitants. It is more than just a candy; it’s a tradition, a cultural symbol, adn the perfect accompaniment to snacks, breakfasts, and a good mate or coffee. For years, one brand reigned supreme in kiosks, but that era has come to an end.
The Upset: Rasta’s Rapid Ascent
In a stunning turn of events, Alfajor Rasta has ascended to the top of the best-selling alfajores list in just three years since its launch, according to the annual Infokioscos survey.
Top 5 Alfajores in Kiosks (2025)
- Rasta
- Guaymallén
- Puppet
- Jorgito
- Space Captain
Did You No?
Alfajores typically consist of two round, sweet biscuits joined together with a sweet filling and coated with powdered sugar or chocolate.
A Three-Year Sweet Tooth
Launched in August 2022, Rasta was the result of eight months of dedicated growth. By 2023, it had already broken into the top 10 best-selling alfajores.
The following year, in 2024, it climbed to third place, and by 2025, it had secured the coveted top spot.
The Rasta Phenomenon: What’s behind the Success?
Several factors contribute to the meteoric rise of Alfajor Rasta. One key element is its complete coating, which covers both sides, including the inner part. This sets it apart from many competitors.
Furthermore, its marketing strategy, with the slogan open in the case of downturn,
resonates strongly with a younger demographic.
The packaging, featuring green, yellow, and black colors reminiscent of the Jamaican flag, also plays a significant role. a strong social media presence, notably on TikTok, has amplified the phenomenon.
Pro Tip:
Pair your alfajor with a customary beverage like mate or coffee for an authentic experience.
marketing and Branding: A closer Look
The slogan open in the case of downturn
is a clever play on words, suggesting that the alfajor is a comforting treat during tough times.This message, combined with the vibrant packaging, has proven to be a winning formula.
