Grupo Éxito Launches First Outlet Store, Offering Discounts Up to 70%
Medellín, Colombia – Grupo Éxito today unveiled its inaugural outlet store, providing customers with savings of up to 70% on fashion and home goods. The new outlet represents a key component of the company’s ongoing investment and modernization strategy across its retail network in Colombia.
The launch of the outlet store comes alongside significant renovations and expansions at several existing Grupo Éxito locations in Medellín, including Carulla El Poblado and Success Los Molinos. These initiatives demonstrate Grupo Éxito’s commitment to enhancing the shopping experience and broadening product offerings for Colombian consumers. The company reports adding 2,500 new consumer product references to expand variety. A boutique featuring the group’s own brands, Arkitect and Bronzini, has also been integrated into select locations.
At Carulla El Poblado, expansions focused on cold zones, with the meat section growing by over six feet and substantial increases in frozen and refrigerated areas. Success Los Molinos underwent a complete strategic category redistribution designed to improve customer flow, impacting sections like prepared foods, beverages, dairy, meat, fruits, and vegetables.
“These renovations are part of the strategy of investing in colombia today,tomorrow and always,” stated the president of Grupo Éxito,underscoring the long-term vision behind these investments. the company’s continued modernization efforts aim to strengthen its position in the competitive Colombian retail landscape.
