Home » Technology » Grocery, Kolonial.no | Big price differences in the grocery store: You can lose several hundred kroner on choosing the wrong one

Grocery, Kolonial.no | Big price differences in the grocery store: You can lose several hundred kroner on choosing the wrong one

Up to NOK 800 difference in the kilo price for the same item.

– Many people buy enough out of habit, and do not necessarily look at what alternatives there are to the same item. I think this chain is used by the chains, says Rune Nikolaisen, who is behind Gjerrigknark.com.

A number of common groceries that Norwegians have in their cupboards are often available in several pack sizes. It is not always many kroner that separates them, but the difference in the kilo price can be huge.

– Do not look closely enough at the price

We have looked at several items, including cheese, salt and mackerel in tomato, and will show how much you lose by choosing the “wrong” package size.

– I think many people choose small pack sizes because they want to avoid throwing away food, but many items last a long time and can also be frozen, says Nikolaisen.

It will therefore pay to take a look at the price per kilo before you shop – regardless of whether you live alone or with others.

– If the prices of the different pack sizes are quite similar, then it is easy to not look closely enough at the price per kilo and liter. But it is important to keep up, he encourages.

The online newspaper has mainly checked the prices on Kolonial.no, but has also checked some of the prices in Kiwi, which shows that the price picture is quite similar also in the low-price chains. Two of the prices in the case are taken from Coop’s low-price chain Extra.

We have included some prices from Kiwi and Meny under the Kolonial.no prices, so you can see that it is a similar price picture.

Also read: Kolonial raises NOK 2 billion to invest in Finland and Germany

Maldon salt – sea salt flakes

Salt stays in your closet for a long time, and therefore you will also benefit from choosing the cheapest option.

You can lose as much as 810.22 kroner by choosing the wrong one.

  • Maldon salt 250 grams: 32.90 kroner, and the kilo price is 131.60 kroner
  • Maldon salt with a grinder of 55 grams: NOK 51.80, and the price per kilo is NOK 941.82

“Gjerrigknarken” reacts to the price difference, which he himself has noticed for a long time.

– It’s funny. Some people probably think that you do not need this so often, and then you are happy to buy a small package. But you probably do not think about the fact that you can have it standing in the closet for a long time, he says.

The Kiwi store we visited did not have Maldonsalt with a grinder, but we know that the price picture we see on Kolonial.no matches the prices on Meny, where the price difference is NOK 825.

Black pepper from Toro

Also among other spice varieties, the price differences are large. If we look at black pepper from Toro, there is great variation in the price.

  • Whole black pepper with grinder 65 grams: 58.10 kroner, kilo price: 893.85 kroner

  • Whole black pepper 65 grams: 33.30 kroner, kilo price: 512.31 kroner
  • Pepper black malt 69 grams: 43.10 kroner, kilo price: 624.64 kroner
  • Pepper black coarsely ground 68 grams: 23.50 kroner, kilo price: 345.59 kroner

– It is probably the convenience that makes people buy pepper with a grinder. The chains are good at having products that are adapted to our laziness, says Nikolaisen, and points out:

– The less lazy you are, the more you can save, he says.

Also read: Raging against price cuts: – They keep people fooled

Stabbur mackerel in tomato sauce

The price difference is huge, and you can lose almost 200 kroner on choosing the wrong one.

Do you prefer mackerel in tomato in a box, tube or in a portion package? It may pay to look at the kilo price.

  • 110 grams: 15.10 kroner, kilo price 137.27 kroner
  • 170 grams: 12.90 kroner, kilo price 75.88 kroner
  • Portion package 2×80 grams: NOK 29.90, kilo price NOK 186.88
  • Portion package 6×22 grams: NOK 36.40, kilo price NOK 275.76
  • Tube 185 grams: 32.60 kroner, kilo price 176.22 kroner

If you buy the 110 gram box, you must pay more than two kroner more for 60 grams less than if you chose the 170 gram box, in addition to the kilo price for 110 grams being 61.39 kroner more expensive.

If you buy a 6×22 gram portion pack versus the 170 gram box, you will lose almost 200 kroner.

– I think it is the simplicity that makes you resort to small items in the store. Even if you eat it every day, and it would have paid off to buy a larger package, you may not want it left open in the fridge, says Nikolaisen.

On the Kiwi, the price difference between 110 grams and 170 grams is approximately NOK 39 per kilo, of which 170 grams is the most affordable.

Liver pie

Liver pâté is a favorite among children, and the price difference between Stabburet’s traditional liver pâté is large among the various pack sizes.

  • Liver pie portion 6×22 grams: NOK 28.40, kilo price NOK 215.15
  • Liver pie 100 grams: NOK 10.90, kilo price NOK 109
  • Liver pie 200 grams: NOK 14.90, price per kilo NOK 74.50

If a lot of liver pate is eaten at home, you will lose around 140 kroner on buying the portion packs instead of buying a box of 200 grams.

At Kiwi, the price difference between the 6×22 gram portion package and the 200 gram box is almost 110 kroner.

Also read: Kolonial.no changes its name and expands its market

Ost

If we look at cheese, there are very large price differences.

Grated cheese from Synnøve:

  • Grated cheese pizza 300 grams: 45.30 kroner, kilo price 151 kroner
  • Grated economy mixture 450 grams: 43.70 kroner, kilo price 97.11 kroner

Here you have to pay almost two kroner more per package for 150 grams less than if you buy the economy mixture, and the kilo price for 300 grams is over 50 kroner more expensive than if you buy 450 grams.

The price picture is very similar on Kiwi, where the price difference is approximately NOK 46 per kilo, of which the economy mix is ​​the most affordable.

Note that these two grated cheeses are not exactly the same, but help to show how big a price difference there can be on grated cheese from the same brand.

Synnøve Gudbrandsdal cheese:

  • Sliced ​​150 grams: 21.80 kroner, kilo price 145.33 kroner
  • 480 grams: 39.90 kroner, kilo price 83.13 kroner

The kiwi shop we stopped by had not sliced ​​150 grams, but the kilo price of 480 grams was 83.12 kroner.

Jarlsberg:

  • Jarlsberg sliced ​​250 grams: 44.90 kroner, kilo price 179.60 kroner
  • Jarlsberg 700 grams: 99 kroner, kilo price 141.43 kroner

Here you lose almost 40 kroner on buying sliced ​​cheese instead of a lump of cheese of 700 grams. The prices for Jarlsberg were checked on Kiwi.

Norway:

  • Norway sliced ​​300 grams: 42.40 kroner, kilo price 141.33 kroner
  • Norway crust-free 1 kg: 109 kroner

Here you lose around 30 kroner on buying discs. Prices for Norway were checked on Kiwi.

Butter

We have looked at the price difference on different pack sizes of Real Dairy Butter from Tine and Bremykt.

  • Real dairy butter 250 grams: 33.30 kroner, kilo price 133.20 kroner
  • Real dairy butter 500 grams: 39.70 kroner, kilo price 79.40 kroner

It is only six kroner that separates prices on the packages, but the kilo price difference is almost 54 kroner.

Bremykt is available in three different sizes, but we have looked at the difference in the kilo price at Extra.

  • Bremykt 250 grams: NOK 27.90, price per kilo NOK 111.60
  • Bremykt 500 grams: 34.90 kroner, kilo price 69.80 kroner

Here you lose NOK 41.80 per kilo by buying the smallest package.

Also read: The nutritionist warns: Here are the hidden sugar bombs

Salami

Many Norwegians eat salami, and here it is also a lot to save on choosing the right one. We have looked at Jubelsalami and Gullsalami from Grilstad.

  • Gold salami 80 grams: 31.80 kroner, kilo price 397.50 kroner
  • Gold salami 150 grams: 46.90 kroner, kilo price 312.67 kroner
  • Jubelsalami 100 grams: 34.40 kroner, kilo price 344 kroner
  • Jubelsalami 170 grams: 43.90 kroner, kilo price 258.24 kroner

Even if the price for the largest package is higher per package, you will lose just over 80 kroner per kilo if you buy the smallest package. If you eat a lot of salami, it will therefore pay to think about the price per kilo.

Onion

Both yellow onion and red onion are available in both stocking and loose weight or sliced, and you can lose 19 kroner on choosing the wrong yellow onion and around 45 kroner on choosing the wrong red onion.

  • Yellow onion four pcs. in sock (number of grams not stated): NOK 9.90, kilo price NOK 15.71
  • Yellow onion two pcs. in sock, 500 grams: NOK 17.30, price per kilo NOK 34.60
  • Yellow onion loose weight 1 kg: NOK 15.60
  • Red onion two pcs. in sock, 375 grams: NOK 18.30, price per kilo NOK 48.80
  • Red onion sliced ​​250 grams: NOK 23.60, price per kilo NOK 94.40

At Kiwi in Oslo, the kilo price for yellow onions in bulk was NOK 15.90, while two pieces. in socks of a total of 450 grams had a kilo price of 35.33 kroner.

Prices were checked on Wednesday.

– Competition

Tor Erik Aag, Commercial Director of Kolonial.no – which soon changes its name to Oda, says that grocery prices are not always as logical.

– In some cases, a large difference in the kilo price is due to different production costs, such as when the salt comes with a grinder. Nevertheless, the main reason is probably simply competition – that small “price wars” break out on individual products, he says.

He says that they follow the other low-price chains closely, and it should be profitable to shop at Kolonial.no.

– Such “weird” prices therefore also occur with us from time to time, he says, and points out:

– It pays, here as elsewhere, to be an alert consumer – and nowhere is it easier than online.

Therefore, it is more expensive

Kristine Aakvaag Arvin, communications manager at Kiwi, says that the main rule is that the price per kilo and liter is lowest on large packages, while the unit price should be lowest on smaller packages.

– Sometimes there can be greater competition for one size, which means that we can get an abnormal difference between the other variants, she says.

At the same time, more of the largest packages of an item are often sold, and increased volume results in lower purchase prices, which in turn leads to lower prices to customers.

Arvin also points out that goods that, for example, have been cut, torn or are in smaller packages, often cost more to produce, and therefore the price difference is also greater.

– For example, a grinder is also more expensive to produce than a paper bag. If you have a grinder at home, it pays to buy salt and pepper in a bag, but if you do not have one, we have an alternative, she says.

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