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Grandma-for-Hire: How Japan is Tackling Loneliness with Older Women

Japan Tackles Pension Shortfalls & aging Workforce with Innovative Employment of older Women

Tokyo, Japan – A growing number of Japanese companies are turning to older women to address both a looming pension crisis and a shrinking workforce, offering a potential model for other aging societies. New initiatives are focusing on leveraging the experience and skills of women who traditionally left the workforce to raise families, providing them with meaningful employment and bolstering Japan’s economic future.

For decades, Japan’s societal norms saw women largely exit the workforce after marriage and childbirth, frequently enough re-entering in part-time or contract roles. This pattern has created a meaningful gap in pension contributions for manny women, leaving them vulnerable in retirement. Coupled with a rapidly aging population and declining birth rate, Japan faces a critical challenge in maintaining economic stability and supporting its elderly citizens.

Key Details & Context:

Pension Disparities: Eligibility for japan’s public pension system requires contributions through employment, or spousal contributions. Women who spent years out of the workforce raising families often have insufficient contributions, leading to reduced pension benefits.
Shifting Employment Patterns: While more Japanese mothers are now participating in the workforce thanks to improved maternity leave and childcare, the peak of regular employment for women remains between 25-34 years old, indicating a continued drop-off during prime working years.
The Rise of “Social Innovation”: Companies like Client Partners are pioneering a new approach, recognizing the value of older women’s “life experience, emotional labor and communication skills.” Founder maki Abe identified a need for “mental support” in the workplace, a niche her company now fills with experienced female employees.
Economic Implications of an Aging Population: The organisation for Economic Co-operation and Growth (OECD) warns that Japan’s declining working-age population threatens economic growth. Solutions proposed include closing the gender employment gap and considering increased immigration.
Government Action: Amendments to the Promotion of Women’s Active Engagement in Professional Life Act, effective April 2026, will require companies to publicly disclose gender pay gaps and the depiction of women in management positions.This aims to increase transparency and accountability.
The Value of Experience: Experts like Eriko Teramura, a professor at Meikai University, emphasize that older women often face unemployment or part-time work, limiting skill development and pension accumulation. However, she believes their contributions are vital, offering “purpose and income” through continued engagement in the workforce.
Positive outlook: Ruri Kanazawa, an employee at Client Partners, expressed optimism about Japan’s future, highlighting the valuable lessons learned from working alongside older colleagues.

This trend represents a significant shift in Japan’s approach to both gender equality and workforce sustainability. by actively engaging older women, the country is not only addressing a pressing economic need but also recognizing the inherent value and experience of a previously underutilized segment of its population. The success of these initiatives could provide a blueprint for other nations grappling with similar demographic challenges.

Source: Based on reporting from ABC news australia and RNZ (Radio New Zealand).*

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