After a temporary closure that left Praguers longing for its familiar flavors, the Golden Cross delicatessen has triumphantly reopened its doors. The beloved establishment, known for its customary Czech delicacies, now boasts a renovated interior and a refreshed menu, blending the old with the new.

A Brief Hiatus and a Fresh Start

The closure of the Golden Cross in the first half of last year stirred considerable speculation. While the exact reasons remained unclear, the delicatessen has emerged revitalized, ready to serve its loyal customers onc again.

The reopening brings a modern aesthetic to the interior, creating a more contemporary atmosphere. However, the heart of the Golden Cross remains its assortment of classic sandwiches and delicacies.

Menu and Pricing: A Blend of Tradition and Affordability

The Golden Cross offers a variety of sandwiches, ranging from traditional to more gourmet options. Prices are designed to be accessible, with basic sandwiches like cheese or ham starting at 49 crowns. More elaborate choices, such as the “connoisseur” or “hawai chicken,” are priced at 59 crowns. For those seeking a more luxurious experience, options like the “chicken mafia” are available for 77 crowns.

• Basic Sandwiches: From 49 crowns (e.g., cheese, ham)
• Specialty Sandwiches: 59 crowns (e.g.,”connoisseur,” “Hawai chicken”)
• Premium Sandwiches: 77 crowns (e.g., “chicken mafia”)

In addition to sandwiches, the Golden Cross offers a selection of salads, coffee (including Flat White for 90 crowns), and beer (Krušovice Bohém for 89 crowns).

Locals vs. Tourists: Who is the Target Audience?

The Golden Cross caters to both locals and tourists. During a recent visit, tourists were more prevalent, with staff initially addressing customers in English. Tho, several Czech customers were also observed ordering sandwiches, indicating a diverse clientele.

According to the staff, it is currently tough to determine which group contributes more to the delicatessen’s sales. The Golden Cross aims to be a welcoming destination for everyone.

The Original Owner’s involvement

Initial reports suggested that the original owner/operator, Vladimír Trček, was directly involved in the reopening. However, this is not entirely accurate. According to Mr. trček, he has lent his expertise and basic know-how to the new operators, who are from the Czech Republic. He is not directly involved in the daily operations of the Golden Cross.

Good news is never enough, the legendary delicacies of the Golden Cross are back. and directly under the baton of the original owner/operator Vladimír Trček!
Martin Motl,Prague 1 deputy,Facebook

mr. Trček clarified his role,stating that he provided guidance to the new operators but is not actively managing the buisness.

Initial Reviews: A Positive Reception

The Golden Cross has received positive feedback since its reopening.Within two weeks, it has garnered over 20 reviews, with almost all of them awarding the maximum number of stars. The reviews are primarily from international visitors, and so far, no negative criticism has been observed.