Go read this story about the guy behind RadioShack’s new sex-crazed Twitter strategy

There are no more practical and rational reasons to care about RadioShack. So what do you do when your once venerable electronics store takes its way to Blockbuster, Sears and the local mall? You get super horny on the internet, apparently.

To input has a very good and very funny story today about RadioShack’s increasingly deranged and sex-crazed Twitter account, and the marketing exec who runs it. “You really have to make a good impression to get noticed by young people,” said Ábel Czupor, Marketing Director of RadioShack. To input. (Czupor didn’t share his age, but appears in photos to be much younger than the average person who uses words like “young.”) Czupor says there’s a team of people who think about marketing strategies. and social from RadioShack, but nothing does. Twitter without a say.

In addition to tweeting things like “due to inflation, 6 inches is now 9 inches » et « Just took an upper deck in @Applebees ama“The company has also branched out into cryptocurrency and NFTs, trying everything it can to capitalize on this extremely online moment we find ourselves in. RadioShack would be a great meme stock, had it not filed for bankruptcy and then been bought by the same investor trying to revive Dressbarn.

Seems a bit strange to see a brand go the crap poster route, but hey, it worked out pretty well for Elon Musk, so why not give it a try? It also apparently works, at least in terms of follower count: Czupor said RadioShack’s tweets got over 100 million impressions in just a few days, and according to Social Blade, he almost doubled his number of likes. followers on Twitter in the past two weeks. Just on June 30, the day after the infamous “If you find a squirter, marry her” tweet, the account got 114,000 new followers. (This tweet also apparently got Czupor kicked off RadioShack’s Twitter account for a while.) Shitposting works!

The story dives into the method behind @RadioShack’s madness, and Czupor argues that all this social savagery actually helps make people care about the brand again. That doesn’t seem to have helped the price of $RADIO, however.


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