Global Marketing Manager (m/w/x)
Berlin
Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.
Your Role
- define and develop the global marketing strategy for one of our workflow segments
- develop a deep market understanding of this segment in terms of key markets, customers and competition
- implement the global marketing strategy with a concrete activation plan and respective activities, in alignment with other global functions as well as with local sales organizations
- continuously track and measure activities, in order to focus on the most effective ones and drive profitable growth
- act as an advocate and advisor within the organization for marketing excellence and nurture those skills within other teams
- establish and drive a consultancy program for premium customers, to support them with business consulting to grow their practice
- evolve our concept for customer visits to ZEISS, including virtual formats, as well as leading it
Your Profile
- diploma or master’s degree in Marketing, Business Administration or Life Sciences
- at least 5 years of work experience in Marketing, preferably with broad exposure to different marketing areas, in the Healthcare or Consumer industry
- experience in brand management, customer journey and project management, ideally cross-cultural and passionate about Marketing
- excellent communication skills, can easily translate ideas into inspiring presentations and visualizations
- ideally with experience in consulting in premium settings
- analytical, data-driven mindset and strategically oriented, preferably with business experience and acumen
- structured in thinking and acting, with proven planning and aligning skills
- curious and fascinated by understanding customers and their deep motivations, collaborative and can work well with both internal and external stakeholders
- strong English proficiency, fluency in additional languages a plus
- flexible and willing to travel internationally
In an open and modern environment with numerous development and training opportunities, the employees at ZEISS work in a culture that is characterized by expert knowledge and team spirit. All of this is supported by the special ownership structure and the long-term goal of the Carl Zeiss Foundation: to advance science and society together.
Dare today. Inspire tomorrow.
Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age, sexual orientation and identity.
Apply now in less than 10 minutes.
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