Mixed martial arts legend Georges St-Pierre was on Wednesday at the distillery in Saint-Jean, Newfoundland, where his vodka, Pur Sang, is bottled.
The athlete and the Newfoundland and Labrador Liquor Control Board have been working on this project for a year.
Georges St-Pierre is targeting an international market for his vodka, but wanted to offer a product authentic
.
It was very important to me that this product be made in Canada
he said.
In Saint-Jean, the distillery Rock Spiritswhich is owned by the Newfoundland and Labrador Liquor Board, will bottle Pur Sang and export it.
countries, so we have an impressive distribution capacity”,”text”:”We export to more than 40 countries, so we have an impressive distribution capacity””>We export to more than 40 countries, so we have an impressive distribution capacity.
said the president and CEO of the Régie des alcools on Wednesday, Bruce Keating.
The latter affirms that the collaboration is good with the champion, retired since 2019, because Georges St-Pierre has very high standards
.
Pur Sang vodka is now on shelves in Newfoundland and will be distributed in the coming weeks to retailers across Canada.