Home » Health » Georges St-Pierre Launches His Vodka, Pur Sang, in Newfoundland

Georges St-Pierre Launches His Vodka, Pur Sang, in Newfoundland

Mixed martial arts legend Georges St-Pierre was on Wednesday at the distillery in Saint-Jean, Newfoundland, where his vodka, Pur Sang, is bottled.

The athlete and the Newfoundland and Labrador Liquor Control Board have been working on this project for a year.

Georges St-Pierre is targeting an international market for his vodka, but wanted to offer a product authentic.

It was very important to me that this product be made in Canadahe said.

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Georges St-Pierre, Wednesday, at the Rock Spirits distillery, in Saint-Jean, Newfoundland

Photo : CBC / Jeremy Eaton

In Saint-Jean, the distillery Rock Spiritswhich is owned by the Newfoundland and Labrador Liquor Board, will bottle Pur Sang and export it.

countries, so we have an impressive distribution capacity”,”text”:”We export to more than 40 countries, so we have an impressive distribution capacity””>We export to more than 40 countries, so we have an impressive distribution capacity.said the president and CEO of the Régie des alcools on Wednesday, Bruce Keating.

Georges St-Pierre and Bruce Keating pose together for a photo.

Georges St-Pierre et Bruce Keating

Photo : CBC / Jeremy Eaton

The latter affirms that the collaboration is good with the champion, retired since 2019, because Georges St-Pierre has very high standards.

Pur Sang vodka is now on shelves in Newfoundland and will be distributed in the coming weeks to retailers across Canada.

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