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Genesis lands in Europe

THE MOST DIFFICULT SQUARE – The Genesis is the premium brand of the Hyundai Motor group launched in 2015 and after six years of gaining experience on the American market, it was the turn of theEurope, a much more difficult place to conquer for a virtually unknown car manufacturer. But Genesis is convinced it can do it and starting from the summer of 2021 will begin to see in Germany, the UK and Switzerland.

> In the photos on this page: from above the G80, the GV80 and below the GV70 (see also the photo gallery).

THE MODELS – The first models proposed will be the Genesis G80, a large luxury sedan (it is 500 cm long), which will have to contend with Audi A6, BMW 5 Series and Mercedes E-Class, the Genesis GV80, a 494 cm long SUV competing with BMW X5 and Mercedes GLE. Next will come the medium-large sedan Genesis G70, rival of BMW 3 Series, Audi A4 and Mercedes C-Class, and the SUV Genesis GV70, rival of Audi Q5 and BMW X3. The first electric will be the G80 Electrified, which recently debuted at the Shanghai Motor Show. All models will be sold both online and through the house’s retail centers, which will initially be located in London, Munich and Zurich. In addition, Genesis will also offer the European public a service package that includes five years of service, a courtesy car and software updates.

SALES GO UP – In the first quarter of 2021 the sales of branded cars Genesis they rose 165% in South Korea and more than doubled from the previous year in the United States. The Korean carmaker also debuted in China in April 2021.

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