Today, Genesis shared the first official images of the GV80, the brand’s first sport utility vehicle. The long-awaited three-row GV80 (available) will become the fourth model in the Genesis range, joining the G70, G80 and G90 sedans. Like its sedan sisters, the GV80 will be based on a rear-wheel drive platform unique to the Genesis brand; AWD will be standard on the Canadian market. The GV80 “V” represents the versatility that only a Genesis SUV can offer.
“Over the past four years, Genesis has established itself as a respected luxury brand with superior vehicle quality and a range of premium charismatic sedans,” said William Lee, executive vice president and global chief of the Genesis brand. “With the launch of the GV80, Genesis will raise expectations for excellence in the luxury SUV market. “
The first images of the GV80, which will be supplemented in the coming weeks by product details, provide a complete image of the first SUV created by the deisgn Genesis team. The interior and exterior styling of the GV80, a development of the GV80 concept presented at the New York Auto Show in 2017, was a collaboration between Genesis design studios located in South Korea, the United States and Germany.
“The GV80 allows us to extend our definition of the design language of Athletic Elegance to a new typology, while maintaining sublime proportionality and sophistication of form,” said Luc Donckerwolke, executive vice-president, director of design by Hyundai Motor Group.
Genesis signature design elements are immediately visible on the GV80 from all angles. Surrounded by high-tech Quad lamps, the Crest grille emphasizes gravity in line with the positioning of the GV80. The parabolic line runs smoothly on the side with precise execution, accentuated by muscular lines above each wheel, emphasizing the position and the presence of the vehicle.
Sang Yup Lee, senior vice president, chief design officer of Genesis added: “The quadruple lamp, our design signature, introduces an unmistakable visual impression quite unique to Genesis. “
The G-Matrix pattern that appears in the outdoor fixtures, as well as the design of the wheels, is inspired by beautiful orchids seen when diamonds are lit by light.
The interior focuses on the beauty of the open space, characteristic of the elegant South Korean architectural aesthetic. Minimalism is in the details, with a dominant riding position surrounded by high mounted control surfaces. The thin air vents extend across the front to highlight the width of the cabin with minimal physical buttons with the new touch screen air conditioning. The center console is equipped with a jewel-like rotary electronic speed selector, offering an exquisite balance of simplicity and glamor.
Scheduled for a global launch in 2020, the GV80 will begin sales in the South Korean market in January.