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Fujifilm Business Divisions & Products

by Rachel Kim – Technology Editor

Fujifilm Unveils GFX ETERNA 55, a new Large-Format Cinema‌ Camera

VALHALLA, NY – May 14, 2024 ‍ – ⁤Fujifilm today announced the FUJIFILM GFX ETERNA 55 filmmaking camera, a new addition to its GFX series ‌boasting a 55-megapixel large-format sensor and designed for ⁢professional cinema production. The camera aims⁤ to bridge the gap ‌between high-end cinema cameras and large-format​ still photography,‌ offering filmmakers a unique combination of image quality, versatility, and workflow efficiency.

The GFX ETERNA 55 features a 54.8mm diagonal⁢ (43.8mm x‌ 32.9mm) sensor – approximately 1.7 times larger than⁢ a 35mm full-frame sensor – ⁤and is capable of recording in Apple ProRes formats. fujifilm states, based on research conducted September 11, 2025, that the GFX ETERNA 55 offers ⁣the largest sensor size among commercially ​available filmmaking cameras for cinema use.[1]

Key features include internal prores recording, a dedicated filmmaking mode, and compatibility with a range of cinema lenses.The camera’s circular ‌image area where ⁤light is‍ focused through the lens is⁤ designed for ‍optimal image quality.[3] While recording, certain features are not supported.[4] Fujifilm advises users to ​check their website for a current list ⁤of confirmed compatible‍ cards.[5]

Fujifilm’s ​broader portfolio ‌extends beyond imaging, encompassing healthcare, electronics, business innovation, and industrial products, including data storage tape, desalination solutions, and microfilters. ⁤

FUJIFILM Holdings Corporation, headquartered in Tokyo, employs‍ over ​70,000 people globally and is guided by a Group Purpose of “giving our world more smiles.” The company’s medium-term management plan,VISION2030,aims to achieve a ⁤global⁤ revenue of 4 trillion yen (approximately 29 billion USD at an exchange rate of 140 JPY/USD).

Further details on Fujifilm’s sustainability initiatives can be‌ found in its‍ Sustainable Value Plan 2030.

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