Executive Premier Su Zhenchang attended the 66th annual meeting of the Taiwan Tourism Association today and delivered a speech at the 66th annual meeting of the Taiwan Tourism Association, thanking tour operators for cooperating with the prevention policy of epidemic during the epidemic. Su Zhenchang said that in the five years before the epidemic, there were tens of millions of tourists visiting Taiwan every year. After the epidemic, the tourism industry has struggled in the past three years. He thanked the industry for the cooperation with the government epidemic prevention policies during the epidemic.
Su Zhenchang said there will be no upper limit on the number of tourists entering Taiwan tomorrow. Good days are coming. Tour operators must attract tourists according to their abilities. The world believes that Taiwan has the best epidemic prevention. Taiwan has good scenery and delicious food, and the people are friendly. The society is peaceful and stable, and the government will continue to develop Taiwan’s tourism.
Su Zhenchang said that during the epidemic, the Executive Yuan has promoted a series of rescue and revitalization plans to fully support the tourism industry. After the borders are opened, the recovery of cross-border tourism depends on the joint efforts of the government and the private sector to market internationally. I believe that with the joint efforts of the government, associations and industry, the number of tourists arriving in Taiwan it will return to the pre-epidemic level as soon as possible, and Taiwan will return to the list of top tourism countries. .
Ye Julan, president of the Taiwan Tourism Association, said the World Travel and Tourism Council (WTTC) report shows that before 2032, tourism GDP will grow by 5.8 percent annually, which is far higher than the economic GDP growth rate of 2.7%. Tourism will be key to driving economic growth. After the epidemic, future challenges will test the resilience of the tourism industry. Taiwan’s tourism industry must continue to learn and grow together, and grasp the trends.
Transportation Minister Wang Guocai said that at this year’s ITF Taipei International Travel Fair, we can see people’s desire for overseas travel and expectations for domestic travel. marketing Taiwan’s tourism brand to the world.
Xie Jinhe, chairman of Caixin Media Group, gave a speech entitled “2023 Taiwan Tourism Innovation Bureau”, analyzing the advantages, disadvantages and challenges of Taiwan tourism in the international market. He pointed out that according to forecasts by The Economist, “revenge tourism” will be one of the top ten global trends in 2023. He also cited Taiwan Railway Mingri as an example, suggesting that the industry should create value from services, improve facilities around scenic spots through software and hardware upgrades, actively prepare for fine tourism, and conquer the international tourism market.
Agoda CEO Omri Morgenshtern analyzed the recovery trend of the tourism industry through data from Agoda. He said that although border easing has injected vitality into the market, domestic tourists are still an indispensable stabilizing force for this wave of recovery. Tour operators need to think about how to improve service quality, provide tourists with more travel options flexible and attract international tourists to enter the country and conduct in-depth tours Taiwan.
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