Home » Entertainment » From pop to classical, from hip-hop to folk, Tencent musicians will cover multiple types of original music works in 2020-DoNews

From pop to classical, from hip-hop to folk, Tencent musicians will cover multiple types of original music works in 2020-DoNews

From pop to classical, from hip-hop to folk songs, Tencent musicians will cover multiple types of original music works in 2020

Recommended 2021-01-12 14:20:02


On January 12, Tencent Musicians officially released the 2020 Tencent Musicians’ annual inventory report. In this annual inventory with the theme of “Go with music in 2020, let music make you extraordinary”, Tencent Musicians not only showed the gender, region, genre, original work distribution and other portrait data of more than 185,000 musicians across the platform. It also announced the many achievements of Tencent’s musicians in the past year: among musicians who enjoy exclusive incentive benefits, more than 85% of musicians’ total income has increased by more than 50%, and more than 60% of musicians’ total income has increased by more than 100%. Revenue has doubled; the annual broadcast volume on the entire platform is nearly 300 billion, an increase of nearly 50%; the number of original songs on the entire platform exceeds 1.1 million, which has doubled again; the total number of musicians on the station has reached 185,000, an annual increase of 131% .

In addition, as China’s leading online platform for original music, Tencent Musician also showed in the report that through continuous self-optimization and upgrading this year, it gradually improved its platform architecture and functions, and demonstrated its unique platform service for musicians. ability. At the stage of musician creation, Tencent musicians provide professional lyrics and music creation guidance. At the same time, they use the technical power of online single signing and digital album release, multi-platform one-keying, one-stop management, etc. to give musicians copyright management level Help, use technology to help every musician to “voice” fairly; in the stage of music works publicity, Tencent musicians use QQ Music, Kugou Music, Kuwo Music, National K Song, Kugou Live, 5sing and six platform resources and Online and offline music activities strive for maximum exposure for musicians, unleash their musical influence, and maximize the artistic and commercial value of musical works.

Tencent musicians “her power” rises, female original musicians account for nearly 40%

In the music industry, female musicians have always been a minority. In the “Report on the Living Conditions of Chinese Musicians in 2019” released by the Communication University of China in 2019, female musicians accounted for only 18%; in the “2018 Global Music Report” released by IFPI in 2018, only among the top ten recording artists in the world Two women. However, according to many industry reports, the “her power” among current musicians is rising rapidly. In the “Report on China’s Online Music Industry 2020”, the proportion of female creators rose from 22.7% in 2018 to 30.8% in 2020. The year-end inventory of Tencent musicians also shows that the proportion of female original musicians on the platform has reached nearly 40%.

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“New Sound Generation” emerges, nearly 50% of original musicians born in the 90s and 95s

As digital music platforms have become the core position of musicians’ career development, musicians on various platforms are becoming younger. According to the 2020 inventory data of Tencent musicians, over 70% of the post-90s, post-95s and post-00s musicians have become the main force in original music creation. It is worth noting that in addition to the post-95s who are at the top of the list with 29%, the post-00s who are still in school are ranked second, accounting for 24% of all platform musicians.

Some musicians said that with the development of the Internet, young people have more diverse ways to express their opinions and attitudes. In the eyes of Generation Z, music is not only for listening and enjoying, but also a way and a vehicle for them to express themselves.

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The TOP10 list of China’s original music cities was released, with Guangdong, Sichuan and Henan ranked in the top three

From the perspective of the geographical distribution of musicians, the three provinces with multiple “personality labels” in Guangdong, Sichuan, and Henan won the Top 3 of the core provinces for original musicians, Guangdong’s Hong Kong and Guangdong style, Sichuan’s leisure and leisure, and Henan’s ancient and simple humanities. Provides unique inspiration for music creation for musicians. The next major creative provinces are Hunan, Shandong, Jiangsu, Hubei, Anhui, Hebei and Heilongjiang.

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Focusing on singing, Tencent musicians are in full bloom in production, composition, arrangement and lyrics

In the types of original musicians stationed on the Tencent Musician platform, singing is still the mainstay, accounting for 84%; in addition, there are also distributions in production, composition, arrangement, and lyrics; the distribution of original works is ranked in the top 5 The names are pop, hip-hop, folk, electronic, and antiquity. In addition, there are more types of works created in unique styles, enough to see the creative preferences of original musicians, and it can also be seen that the Tencent Musician platform has realized all types of music A hundred flowers bloom in the works.

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Continuously upgrade the strength of “soft and hard” to support the development of original musicians

As the music artist service center of the original music platform of Tencent Music Entertainment Group, Tencent Musician continuously upgrades the platform functions with the support of technology, and through the three core measures of income support, exposure support and promotion of the healthy development of the industry, Continuously improve the soft and hard power of the platform and fully support the development of original musicians.

In 2020, in order to solve the income “pain points”, Tencent Musicians will upgrade the incentive plan of 100 million yuan to provide original musicians with exclusive incentives to help settled musicians achieve income growth. So far, among the musicians who enjoy exclusive incentive benefits, more than 85% of musicians have increased their total income by more than 50%, and more than 60% of musicians have increased their total income by more than 100%, which has doubled their income. It is reported that the 100 million yuan incentive plan will also be upgraded in the near future. The 100 million yuan incentive plan 3.0 will be open to songwriters, which means that all songwriters can increase their income through the Tencent Musician platform and enjoy diversified benefits. At the same time, the 100 million yuan incentive plan 3.0 will also bring three optimization and upgrade incentive measures for song creators, income incentives, equity incentives, and traffic incentives, which will increase the income of musicians in all aspects.

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Recently, Tencent Musicians also launched the “Bo Le Project”, which provides more resources to song and music creators by soliciting excellent song and music works from song and music creators. Under this plan, not only can we find suitable voices for good lyrics and music, but we can also continue to produce high-quality and highly popular music content, which will further help China’s original music industry to flourish. “Bo Le Project” has invited twelve well-known songwriters to enter the premises, including famous musicians Chen Kehua, Cui Shixuan, Gao Jian, He Houhua, Liang Wenfu, Lin Huangkun, Lin Qiuli, Ruiye, Wenya, Xiong Meiling, Xu Changde, Yu Guangzhong’s top predecessors in the industry serve as the forerunners of the Bó Lè plan to attract more young and new voices to join.

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Exploring diversified output models, Tencent musicians help original musicians grow

In 2020, Tencent musicians will continue to work hard, starting with core sectors such as The Force Project, Moon Salon, and original charts, and further optimize and upgrade. In this spring and summer, in order to meet the needs of music fans to listen to music without leaving home, Tencent Musicians launched the Force Party Live Season S1 Spring Live Season and S2 City Wake-up Season and other online music live broadcasts, in parallel with major live broadcasts. The platform has attracted more than 10 million views. Recently, Tencent Musicians’ Force plans to tour 10 cities for 7 consecutive weeks, breaking the dimension wall online and offline, attracting tens of thousands of music fans to visit the scene and more than 8 million people to watch online.

In terms of original music charts, as of December 31, 2020, Tencent Musicians’ original list has been online for 52 issues, with 2500 songs on the list, and 52 special interviews completed. The implementation of these “extraordinary scenes” and the data presentation of the original list have brought more opportunities for the musicians on the platform to be listened to, and also created an opportunity for more emotional linkage between fans and original musicians.

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According to reports, in 2020, Tencent’s Musician The Force Program also launched two special plans for the global selection of dialects and folk songs and the selection of guitar creation. In the global call for dialects and folk songs, the entire schedule spanned 90 days, linking with Hu Defu, Zhang Chu, Ma Tiao and many other music industry backbones and thousands of music fans to launch a collection of the most warm local accents, allowing listeners to experience the music local culture. In addition, the Moon Salon on the Tencent Musician platform continues to provide original musicians with creative-related professional discussions by inviting well-known musicians or industry insiders. In the latest special event focusing on the Southern Music Festival, “How to Show the’New’ Charm of Dialect and Folk Songs in the Internet Age” attracted the attention of a large number of original musicians, and also demonstrated the more charm of the Chinese language in music.

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Hand in hand with cross-industry multi-dimensional resources to empower original musicians from creation to publicity and distribution

In order to let more people understand the original musician group, the Tencent Musician platform also links the three platform resources of Tencent Music Entertainment Group’s QQ Music, Kugou Music, and Kuwo Music, as well as online and offline music activities. Created S manufacturing together with QQ Music, and launched more than 200 excellent works with a total playback volume of over 3.6 billion; in cooperation with the QQ Music open platform, it has joined hands with Ren Ran, Fu Ruqiao, Wang Jingwen and other well-known musicians to create more than 100 million-level music , Also launched the original national style song solicitation plan “Drunk Guofeng”, the pulse plan, etc.; together with the Kugou music open platform and the Xingyao project to create a number of national hit songs, and at the same time with Tencent S-class mobile games, Zhejiang Satellite TV Multi-party linkage to help music content creation; co-incubated 24 new musicians with Kuwo musicians and released 23 new singles, with a total playback volume of nearly 150 million.

At the same time, as a service center for independent original musicians, Tencent Musicians continue to expand and lay out the diversified layout of original music. In 2020, the popular IP in cross-border multi-dimensional fields will provide musicians with a richer creative scene. In the field of music integration and public welfare, Tencent Musicians launched “Come on! “Wuhan” and “The Long Farewell” and other public welfare songs are solicited, and in conjunction with the brand, public welfare activities such as “Express love with music and pay tribute to the most beautiful retrograde” and other public welfare activities are delivered with music. In the field of music-integrated education, Tencent Musicians officially launched the “Tencent Musicians Campus Treasure Project” and implemented the TME Conservatory of Music to provide academic support for the industry to support and train more young musicians. Recently, Tencent Musicians and the Norwegian Embassy have launched the second series of the “Nordic Echo” program, “Aurora Falling on the Tropic of Cancer”, to help Chinese original music go overseas.

In order to encourage original musicians to continue to create, Tencent musicians have also worked with outstanding original musicians such as Jian Hongyi, Xiao Yiqing Alex, Yadandan, etc. to create many such as “Dear You”, “Zhezhi Asking Snow”, “A General Success” With the blessing of platform resources and related music plans, high-quality albums such as “” have not only gained valuable creative experience, but also gained greater exposure.

It is reported that under the ecological advantages of Tencent Music Entertainment Group, Tencent Musicians will continue to use technology to create an exclusive platform for musicians. Through dynamic lyrics, customized physical albums, digital albums and timbre recognition, we will help more musicians, let the world hear their extraordinary, and realize more musical dreams. At the same time, through practical encouragement and support to musicians, it has continuously injected vitality into the ascendant original music market.

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