Thousands of products, at the best offers, will be available both in Altex and Media Galaxy physical stores across the country, as well as online. “Black Friday is one of the most anticipated shopping events of the year and we will give customers time to find the product and services they want, to inform themselves, to compare, to make the most appropriate choices.
Preparations for BF, discussions with suppliers and partners, took place throughout the year. Thus, Altex managed to ensure an increased availability of the assortment, but also new products, brought especially for the campaign from October 28 to November 24. The company has also prepared, from a logistical point of view, to ensure the timely delivery of all orders, both online and offline.
We will offer all customers in physical and online stores equal opportunities for promotions and sufficient stock. At Altex you will find the lowest prices in Romania, innovation, the latest news, a wide range of products and a superior quality of services. It is the perfect opportunity to renew their technology, to make their life easier and to feel better at home “, said Raul Filip, Procurement Director of Altex Romania.
Discounts on promotion can exceed even 60%, from categories such as IT, communications, gaming, appliances, heating, cars, DIY, lighting, electrical, kitchen, cleaning and hygiene, toys, children’s products, sports, furniture, etc. The period is a dynamic one, and Altex recommends customers to follow the products that enter the promotion on a weekly and even daily basis.
Altex and Media Galaxy stores, ready for the Black Friday campaign
Customers who prefer to go to physical stores to see the products on the shelf, to ask for more information, possibly to test them, will have both variety and specialized advice from Altex staff.
,, The stores are ready to receive customers, in compliance with all regulations in force – scanning the green certificate, sorting, disinfection and physical distance.
Those who use the “Book in store” service, from altex.ro and mediagalaxy.ro, will benefit from home delivery, in three hours, including weekends.
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The electronic label system helps us to adjust the offers in real time, in order to ensure the lowest price in Romania. In addition, we offer customers on-site credit services, as well as interest-free installments, through credit cards “, said Edvin Abdulachim, Altex Commercial Director.
Among the attractive offers that Altex has prepared are Roomba robot vacuum cleaner, new price 1999.9 lei, 33% discount; Tefal electric grill, 594.7 lei, 41% discount; Whirlpool washing machine, 8 kg, 1187.9 lei, 28% discount + Scrap voucher 150 lei; Oppo true wireless headphones, 199.9 lei, 50% discount; Huawei tablet, price 419.9 lei, 40% discount; Franke kitchen faucet, price 239.9 lei, 60% discount.
The Altex Travel service also offers discounts on travel packages. The most advantageous package of Altex Travel’s Black Friday campaign is a week in Greece, from 49 euros per person / stay, between May and September 2022. Also a week is the Antalya and Pamukkale circuit, in the spring of next year, and costs from 99 euros, per person / stay. New Year’s Eve at a 5-star hotel in Istanbul starts at 459 euros per person for five nights.
Black Friday 2020
In 2020, the best-selling products from the BF Altex campaign were: smartphones, TVs and appliances, whose sales doubled and even tripled, for certain segments.
The most spectacular increase was recorded by winter tires, due to seasonality and substantial discounts, for which sales increased 8 times in November 2020, compared to September 2020. Other popular categories were tumble dryers (+ 280%), smartwatch (+ 190%) and built-in ovens (110%). Vacuum cleaners, espresso machines and stoves also doubled their sales.
The retailer estimates that the first three categories will remain in the top in 2021. As the cold season and holidays approach, sales are expected to increase for both winter tires and children’s toys.
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