A few years ago, when Ford announced the end of sedan production for North America, many doubted this strategy, even pointing to what was happening across the ocean, where the the company continued to market this type of model.
Whether we agree or not, Ford saw the market trends that are causing more and more consumers to move away from four-door cars in favor of SUVs and pickup trucks.
So much so that the ax has just fallen on the Old Continent when Ford announced that the Mondeo, the version of the Fusion that we know well here, would cease to be produced next year, in March 2022.
Marketed in 1992 and then sold in the United States under the Contour name, the first generation Mondeo established itself as one of Ford’s most important models in the 1990s. It was particularly popular in England where it was used. enabled the firm to capture a large share of the local market. By 1995, 118,000 units had been sold there. In 2020? 2400. This is called a spectacular fall.
According to Ford, via UK magazine Autocar, “changing customer preferences” are to blame for the demise of the model, which is another way of saying that Europeans don’t want sedans any more than Americans. They actually want models that offer a higher driving position. In 2020, 39% of Ford’s European sales were for SUVs of all formats.
Ford stressed that the Mondeo will not be replaced. For those looking for some sort of car shape, a taller leg version of the Fusion is in the works. She is expected to debut before the end of 2021; then we will know that they will be his destinations.
When the Mondeo retires, Ford’s European lineup will be without a sedan for the first time in decades. The hatchback model options are reduced to two with the Fiesta and the Focus, while the only wagon still in the lineup is the Focus.