For her relationship with Soukup, she did business – eXtra.cz

The fuss caused by eXtra.cz’s finding that Agáta Hanychová (37) is dating Jaromír Soukup (53) also attracted ridicule from companies. Some of their representatives even claim on Twitter that Agatha is being forced on them with advertising. What about an environmental expert?

Agáta Hanychová: Are they asking companies for advertising?

Relationship announcements influencers Agáta Hanychová with a media mogul Jaromír Soukup evoked great passions. And often not entirely positive.

“I’m not surprised. Agatha is probably quite desperate when she writes to random companies and offers her unrivaled Instagram influencer services. I’d rather not even answer her email. 😁 “ writes on Twitter Zafod Bi.

And he is not alone.

The year before, Agáta wrote us that she would travel around the Czech Republic with a caravan during the holidays and if we did not want to sponsor it. Last year, Agáta wrote us that she would have a show about cooking and if we didn’t want to sponsor her. He already has a sponsor this year. Only the person in question does not yet know that needs to cover only those summer months,“ jokes on behalf of influencerka again Pavel Hertl.

Others say that her career is set to sink and that she needed to add a new shine to her name. Or that it’s nice to know that she once starred in the video clip Zlatokopky.

What does an experienced marketer think of similar behavior by social network stars?

“The fact that the influencers of society are addressing themselves is, of course, happening. A priori, it’s not bad, but it’s about peace. Some may exaggerate when it sounds awkward. Managers often run social networks of multiple brands, and when they receive re-motivated same letters from one influencer in multiple places about how he loves those brands, it doesn’t work well. But on the contrary, he can hit, address someone who would not come to him and is looking for someone similar. When there is interest from an influencer, it can be a good guide for a company. But stuffing it in all directions is definitely not a good strategy“Said eXtra.cz social network marketing specialist Jakub Mařík.

Who is to blame?

Either way, even if the first two writers were right about “forcing” Agatha on companies because of Instagram advertising, it’s also quite possible that he’s completely innocent. According to eXtra.cz, she has a very agile manager and nanny Josef K., whose task is to find her orders for a commission. AND it is on his behalf to bomb companies with offers of cooperation.

The eXtra.cz editorial staff also managed to get an interesting reaction from the manager of a large online retailer, who hired her to cooperate.

A lot of people turn up their noses above it, but the numbers decide. And Agáta did us a show, attracted people ‘s interest in the brand and far exceeded our expectations. She is not stupid at all, she knows very well what to do for the product, and we really couldn’t praise her here“Claims the man, who did not want to publish the company or his name due to possible ridicule, but the eXtra.cz editorial staff knows both identities.

After all, Agata itself is not damned by a marketing expert. “I am Mrs. Hanychová no campaigns he hasn’t had it yet, so I’ve never aimed directly at her. In general, from my experience I can say that Celebrities from the boulevard and classic media, typically from reality shows, may not be bad at all, these people can have very good results. But it cannot be generalized. When they have a good relationship with the audience, it can theoretically affect the success of the campaign, “added Jakub Mařík.

So the question is whether Agatha’s friend Joseph companies actually does not do service when he wants to offer them such a selling gem…

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