For 60 years, Santa Margherita has shaped the style of the Italian Pinot Grigios

Pinot Grigio Santa Margherita made its debut 60 years ago: as a new, elegant and modern wine that started a true revolution in taste and wine enjoyment. In the first 60 years of its history, Pinot Grigio has become the grape variety symbol for Italian white wine and Pinot Grigio Santa Margherita remains its flagship: a wine that has had a significant impact on the development of Italian oenology and on both the national and international markets revolutionized. Thousands of bottles of Pinot Grigio Santa Margherita are opened every day; it is a great success story, Made in Italy, that originated in the last century.

It all began towards the end of the 1950s, when the far-sighted Conte Gaetano Marzotto anticipated future trends with his vision of a new wine style and researched a typology that, apart from the cliché, is characterized by originality, sensory peculiarity and a strong relationship to the interplay of grape variety and growing area at the same time should contribute to creating a new way of dealing with wine in order to make it the protagonist of modern sociability. The search for the perfect pairing of terroir and grape variety led Conte and his team of oenologists to Trentino-South Tyrol: Here the terroir seemed ideal for growing grapes with the potential for the fresh and fruity character that should determine the wine profile. Thanks to the expertise of the oenologists, it was possible to identify the grape variety that would best bring out the soil and climatic characteristics of the growing area, but the real revolution was the brilliant and groundbreaking idea of ​​Conte Gaetano Marzotto: the white vinification of the delicate grapes of Pinot Grigios without any contact between the must and the skins, so that what was originally a copper-colored wine became a shiny, elegant, intense and unique white wine.

In 1961 the Pinot Grigio Santa Margherita entered the Italian market. His audience success was surprising and immediate. Italy, until then used to a simple distinction between white, red and rosé wines, immediately appreciated the extraordinary ease of drinking and the aroma of this new wine, which was characterized by the fact that it was not only made from Pinot Grigio, but reinterpreted the white wine in general. The Pinot Grigio Santa Margherita thus helped to radically change consumer behavior and turned wine from a food to a luxury item. This process favored the democratization of wine by giving new consumers – such as women – access to its world and thus relying on an audience that would play an increasing role in purchasing decisions in the decades that followed. The Pinot Grigio Santa Margherita was the first, the original, the pioneer who knew how to win the favor of consumers by focusing on the future and innovation.

Wine icon in the United States

The overwhelming success opened the prospect of very good potential also outside the country’s borders, where the targeted export began in the 70s: The Pinot Grigio Santa Margherita proved to the whole world that Italy’s “sexy” wines are in perfect harmony with the development of societies and the had to offer modern taste. 1979 was the year of the big breakthrough: The coronation as “the best white wine in Italy” in a blind tasting opened the gates for him to the large market in the United States, where he established himself within a few years and became a wine icon that was unprecedented until then Brand loyalty provoked.

He conquered the winelovers with his freshness, his drinking flow and his extraordinary variety in the combination of dishes. Overseas, the Pinot Grigio Santa Margherita is still the most imported and valued white wine in Italy, even among the stars. In fact, you can often find him accompanied by celebrities of the caliber of Rihanna or Kylie Jenner, Jon Bon Jovi or Drake, who even dedicated a few lines of his most famous songs to him.

The Pinot Grigio Santa Margherita belongs to the Hall of Fame and is still modern today in its versatile adaptability: with a straw yellow color, a clear and intense fragrance, with unexpected floral notes, with hints of citrus and white-fleshed fruits, with always perfectly balanced freshness and Spiciness that creates a taste experience that is rich in finesse and stimulating at the same time. Thanks to its balance, the Pinot Grigio Santa Margherita proves to be a wine full of character, which is extremely versatile in its combination options with dishes and different occasions: as an aperitif, for brunch, with the entire menu and with a particularly large number of dishes of Italian or international culinary tradition, from the sea but also from the country.

Zero kilometer principle

The dream of this Pinot Grigio was able to come true mainly through the application of best practice both in the vineyard and in the winery, such as the protection of biodiversity, reforestation and the self-production of renewable energies based on the conviction that everything comes from a healthy An environment that is managed moderately with respect for life cycles and has a unique value in itself.

Particular attention was paid to the zero-kilometer principle, so that today over 90% of the bottles are produced in the glassworks not far from the winemaking plant, and the “Carbon Neutrality” program, which has been offsetting the CO2 footprint of almost every year for seven years 2 million bottles of Pinot Grigio certified.

The skilful combination of craft, tradition and technical and oenological innovation enables Santa Margherita to bring out the best possible combination of grape variety and growing area and to offer a Pinot Grigio that shines at the table in more than 90 countries around the world. It is a product that has led to a new approach to the subject of wine, which has always kept pace with the times and which, in the year of the celebration of its first sixty years of success, is already aiming to pave new ways of taste and wine enjoyment.

Santa Margherita Wine Group

“Winery of the Year” for the Gambero Rosso Guide “Vini d’Italia 2021”. Founded in 1935 by Conte Gaetano Marzotto, Santa Margherita Gruppo Vinicolo comprises ten different estates in some of the best wine-growing regions in Italy: in Eastern Venetia, in Conegliano-Valdobbiadene, in Trentino-South Tyrol, in Lugana, Franciacorta, Chianti Classico, Maremma, Sicily and in Sardinia. The brands Santa Margherita, Torresella, Kettmeir, Ca ‘del Bosco, Cà Maiol, Lamole di Lamole, Vistarenni, Sassoregale, Terrelíade and Cantina Mesa represent one of the most important centers of Italian oenology, which in 2019 sold more than 22 million bottles in 94 countries around the world sold.

The group is owned by the four brothers of the 3rd generation of the family: Gaetano Marzotto is president of the group, Stefano Marzotto is president of Zignago Holding, Luca Marzotto is vice-president of the group and Nicolò Marzotto is a member of the board of directors. The operational management is entrusted to the managing director Beniamino Garofalo. The products are sold in 5 continents with a special focus on Italy, Canada, Australia, Germany and the United States, where the import and sales company Santa Margherita USA Inc., based in Miami, is active.

Quelle / Bildquelle: Santa Margherita Wine Group


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