Home » News » Footballers are now content creators and YouTube and Twitch the new playing fields.

Footballers are now content creators and YouTube and Twitch the new playing fields.

We live in a period of social transition without any kind or kind of doubts. The first generation of digital natives born and raised with a screen around them begins to position themselves in positions of relevance in society. Due to the precocity of the players, sport is one of the first scenarios where we can verify it since outside of a stadium or Silicon Valley, it is difficult to imagine young people under 20 years old as references in the sector and mass idols.

I still remember how striking it was to me in 2018 before the World Cup final between France and Croatia to discover that the star of the moment Mbappe, was not born to feel the clamor of his country after the heroism of Zinedine Zidane against Brazil in 98.

These sports figures have been truly attracted in a natural way by some current cultural phenomena such as the videogames or streaming. If on any other occasion we have talked about the negative impact that some players such as Ozil or Dembélé have suffered associated with these hobbies, during this pandemic and in a very different context, we have found great stars such as Kun Agüero, Courteous, Reguilon, etc. share broadcasts and games with famous youtubers and with all their fans.

Are these media and platforms like YouTube o Twitch, those that allow content creators to get closer to these great figures.

In just one year we have normalized that DjMaRiiO interviews Pep Guardiola (Pedrerol jokingly described it as “regrettable”) in Manchester, which Ibai Plains (the most dazzling star of this 2020) interview Marc Gasol first after signing for the Lakers, who confessed that he likes giving interviews much more on Twitch than on traditional media. Marc’s case has not been exceptional since Ibai recently sat down with another illustrious ÑBA, Ricky Rubio as part of a commercial campaign and interviewed him in a relaxed way for about half an hour.

Brands and entities are increasingly aware of the impact of these new actors that move legions of fans. Recently The Grefg, reached an absolutely historical record concentrating up to 2.4 million viewers in the presentation of its Fortnite skin. This past week the popular Epic Games video game, the so-called Pelé Cup, was held with the kits of 23 football clubs, including Manchester City, Juventus, AC Milan, Inter Milan, Los Angeles FC, Santos FC and with the only Spanish presence of Sevilla FC, a media impact with which the Andalusian club has advanced to other greats that we trust will soon join these initiatives so as not to be left behind.

https://www.youtube.com/watch?v=6BT12QJsLV0

Inter’s Marketing Director clairvoyantly stated, “lhe collaboration with Epic Games and the presence of Inter in Fortnite demonstrates the continued commitment of our club to be more and more present in the world of sports. Attention to new generations and their interests is of primary importance for Inter and entry into Fortnite, the most played video game in the world, is an important achievement, which allows us to further expand the presence of the Inter brand worldwide..”

This new phenomenon can revolutionize traditional professions such as journalism, since it is not difficult to visualize a scenario in which these athletes, such as the Kun Agüero, who play with Ibai, The Rubius or other youtubers one day Among Us there is one Neymar As if it were a meeting of friends, they may be more attracted to giving these interviews and generating content through what they perceive as a closer and less corseted relationship where they control the transmission of the message more.

He Real Madrid already broadcasts some of Castilla’s matches through Twitch and LaLiga this week embarked on a new adventure LaLigaCasters where Ander Cortés, Ulises Prieto and Ibai Llanos himself will broadcast a game a week on LaLiga’s Twitch channel and Movistar and Gol users will be able to opt for the traditional narration or that of these Streamers, El Atletico de Madrid – Valencia last Sunday was the starting gun for this new association that promises to bring the youngest closer to the spectacle of our league.

https://www.youtube.com/watch?v=-wSQd_OXDWE


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