Laval University’s Fono festival saw a surge in attendance and enthusiasm Friday as Alex Warren took teh stage for his first-ever Quebec performance, fueled by a growing fanbase cultivated through platforms like TikTok. The Californian singer-songwriter captivated the crowd with a setlist featuring tracks from his debut album, You’ll Be Allright, Kid, released in July.
Warren’s performance at fono underscores a broader trend of digitally-native artists leveraging social media to build dedicated followings and translate online popularity into real-world concert attendance. This phenomenon is particularly notable at festivals like Fono, which aim to showcase emerging talent and connect artists with new audiences. The festival, known for spotlighting rising stars, has previously featured artists like Charlotte Cardin, demonstrating its role in launching careers and shaping the Quebec music scene.
As soon as the energetic opening of Burning Down began, Warren’s admirers enthusiastically joined in, confetti swirling with the first chorus. The same fervent reaction continued throughout performances of Before You Leave Me, Save You a Seat, eternity, and other songs from his album.
“Thank you for coming, even if it’s not for me. It means a lot,” Warren repeatedly expressed between songs, acknowledging the support of the audience.
Observers noted Warren’s stage presence and charisma, along with his appreciation for Quebec, describing it as “a peaceful place where everyone is nice.” He also displayed a rapid wit, responding to a fan who shared the loss of their father with a lighthearted, “I lost them both,” delivered with a smile.
The concert culminated with a performance of Ordinary, the song anticipated to become a signature closer for Warren’s future shows, as thousands of phones illuminated the venue.Didier Debusschère captured the moment in a photograph for Quebecormedia.
