Since 2013 it has Therese Lindgren (35) was one of the biggest Swedish YouTubers and influencers. Throughout his career, she has openly and honestly shared the ups and downs of his life on several occasions.
In November of last year, the 35-year-old chose to report having struggled with panic attacks and he previously stated that for a time he used alcohol as a form of self-medication.
– I drank every day
On Instagram, she also admitted that she was under the influence of alcohol in all of her YouTube videos in 2016 and that she drank before every meeting she was supposed to attend.
Followers must have greatly appreciated Lindgren’s opening on the stigmatized topic. Now he is not that popular anymore, having recently started a collaboration with Systembolaget. It is written in Swedish News 24.
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– A big problem
It’s no secret that influencers raise good money for various collaborations, and Lindgren is no exception. Recently, she posted a video that was a paid collaboration with Systembolaget.
PAID COLLABORATION: The influencer works with Systembolaget. Photo: screenshot from Instagram
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According to IOOOOOOOOOOOOOOOOOOOO Sweden banned all forms of alcohol advertising until 2003. Then there was liberalization following a court decision, called the “Gourmet case”.
In the video, the 35-year-old told his followers which type of beverage packaging has the lowest carbon footprint during production.
Of course, that wasn’t what attention was being paid to. Followers were quick to criticize Lindgren’s collaboration choice and thought he should keep himself for it. Especially since she was open about her alcohol problems.
About alcoholism: – Pissed off with me
“Now what were you thinking? One of the biggest Swedish influencers and you yourself said you have or have a problem with alcohol. Advertise for Systembolaget. You could also advertise for a casino site. Equally low and a clear example of “money”. Alcohol is a HUGE social problem. It takes LIFE … “, raged one of the followers in the comments section.
“So disappointed! You are trying to sell Systembolaget as an environmental issue. You, who have raised your problem with alcohol, should refrain from advertising it,” criticized another.
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Dagbladet tried to get a comment from Therese Lindgren, so far without success.
Systembolaget has not yet commented on the matter.
– No alcohol encouragement
Despite the furious followers, there are still many who also defend Lindgren and believe he doesn’t advertise alcohol. They believe the collaboration sheds light on an important topic.
– It cost me a lot
“I didn’t take it as an advertisement for alcohol at all. But I learned something about beverage packaging. It must be Systembolaget that has the guide to smart climate choices when it comes to beverage packaging, if anyone has experience in this area, it is them. I think it was great information Therese! Thank you! “Praised one follower.
