In Peru, SMEs play a fundamental role in the national economy because they contribute to job creation, reduce poverty and increase the Gross Domestic Product (GDP). In the context of the COVID-19 pandemic, the use of digital channels and strategies has been essential to increase sales, and; applications such as WhatsApp played a key role in achieving this goal
“WhatsApp is very much aligned with our lifestyle today. With more than 2 billion users worldwide and an impressive 98% open rates, it is the ideal channel to receive crucial information, such as delivery updates or even delays ”, commented Diego Montes Barrenechea, CEO of Tramy.io, digital platform that organizes and centralizes customer communication through social channels such as WhatsApp, Instagram and Facebook Messenger.
The specialist added that, by using WhatsApp Business, businesses can better position themselves as a company, because they will provide customers with a better service with shorter response times and segmentation with greater precision.
So that companies can optimize their sales processes through WhatsApp, Tramy.io provided five key strategies to optimize said service:
1.- Send message to WhatsApp.- WhatsApp allows you to add a “send message” button to any digital channel, which instantly opens a conversation between customer and company, this speeds up the purchase process, since communication is direct and personalized.
2.- QR Advertising.- WhatsApp offers the “click to chat” function that allows you to start a conversation without having to save the phone number. This is convenient for customers who don’t want to save the number of every business they interact with.
3.- After-sales assistance.- The relationship with the customer does not end after the sale. Customers often seek assistance or have questions about the product or service purchased. WhatsApp allows this communication to be maintained in an optimal and timely manner.
4.- Utilizar un CRM (Customer Relationship Manager).-
Also known as customer relationship management applications. These platforms allow obtaining data from potential customers, ordering sales processes and segmenting customers by labels. With this solution, communication can be centralized and sales possibilities increased.
5.- Design a sales funnel.- It allows to know all the path that the customer travels during the purchase process: start of the consultation, customer contacted, product quote, call and final payment. This is an ideal process that may be appropriate depending on the business model of the company.
“CRMs like Tramy.io are a strategic ally for companies because they allow to improve the organization, communication and analysis of all potential customers through WhatsApp,” the executive pointed out.
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