EA Sports and FIFA have been working together since 1993, but it seems time for divorce. A few weeks ago, EA Sports hinted that they had started investigating naming their popular football game something else, which was due to the fact that FIFA simply wanted more money through the collaboration.
In connection with this, FIFA has been fairly quiet, but now the organization has released a press release where we find out how FIFA sees the future. According to the press release, the organization wants to focus on games and eSports and that they have been in contact with other game developers and other technology companies to broaden FIFA’s brand on the gaming front. Among other things, this is written:
FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights.
Technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments.
Consequently, FIFA is engaging with various industry players, including developers, investors and analysts, to build out a long-term view of the gaming, eSports and interactive entertainment sector.