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FC Bayern, BVB and Bundesliga lose huge millions – their poker takes revenge

The Bundesliga, FC Bayern and BVB face a huge loss of millions in the TV money dispute with Eurosport. But they rocked that in themselves. Patrick Mayer, author of tz.de, comments on the crisis surrounding TV money.

  • Eurosport wants the TV contract with DFL resign.
  • Especially the FC Bayern and Borussia Dortmund campaign for an early restart of the Bundesliga – for further damage from the Corona crisis avert.
  • Because of the high stakes in poker they have TV funds complicity in the consequences – a comment.

Munich – Professional football likes to have a hard time making admissions.

Be it on the pitch when a ludicrous player is sanctioned by the referee – and cannot understand it at all. Or be it next to the field, if the responsibility for the failure is sometimes pushed back and forth.

Because of TV money: The Corona crisis hits the Bundesliga hard

Now it’s just human. And late knowledge is a sign of strength. But, as it is said in Swabian, always has a G’schmäckle. So an aftertaste. So currently happen in the Corona crisis in the Bundesliga.

When it was clear how difficult it was Coronavirus pandemic the Bundesliga crisis manager Christian Seifert dared to flee to the front. Yes, the boss of the German Football League (DFL) said, we are marketing a product.

Rampant sums for TV rights, huge rescheduling Transfers and sheer endless salaries stimulated business behavior unchecked.

FC Bayern, BVB and Bundesliga pushed TV marketing ever higher

Between 2017 and 2021, the DFL (originally) planned with 4.64 billion euros, solely from the national TV marketing. Again and again there was talk that this was even too little. That, for example, the English Premier League would achieve significantly higher TV revenues.

Already had in 2010 FC Bayern boss Karl-Heinz Rummenigge the daily newspaper world said: “We have to get there instead of our 400 million euros a year to get 800 million or a billion euros like in the other leagues.”

The negotiations over the TV funds resembled poker without limits. In the meantime, the much-described football “bubble” continued to charge, literally overheating, comparable to the housing market.

For your understanding: In Germany the TV marketing distributed according to various criteria. Success in the Bundesliga and the associated participation in international business.

Means: Especially the FC Bayern Munich and Borussia Dortmund cash in, the main competitor for the German championship.

TV money from the Bundesliga: FC Bayern and BVB get the most

A look at the distribution of international revenues this season helps to understand the relationship. So stand out loud Kicker SC Paderborn, Fortuna Dusseldorf and Union Berlin each 3.437 million euros, the BVB gets 32.417 million euros, the FC Bayern even 45.066 million euros.

Accumulated, the SC Paderborn media reports according to media reports 26 million euros for one season, the record champion from Munich 68 million euros.

Managing Director of Borussia Dortmund: Hans-Joachim Watzke.

© dpa / Roland Frankincense

After all, the top clubs are also the ones, as studies show that attract a particularly large number of viewers in front of the TV screens and the streaming tablets.

FC Bayern, BVB and Bundesliga: 70 million slaps in the face by Eurosport

But: It was presumably too expensive for a media company now: The 70 million euro slap in the face by Eurosport, who supposedly does not want to pay any more, not least hits the big ones, in person from FCB President Herbert Hainer, Rummenigge and BVB Managing Director Hans-Joachim Watzke persistently promote an early restart.

You can handle that. But her uninhibited poker is now taking revenge – for her and for everyone Bundesliga.

Patrick Mayer

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