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FC Barcelona’s Camp Nou is to be given a sponsor name

A bird’s eye view of the legendary stadium. Image: AP

Camp Nou should get a sponsor name – the reason is noble

As you know, FC Barcelona sees itself as a very special football club. No, actually even as “more than just a club” (“Més que un club” is his motto).

Until 2006 this included an ad-free chest on the famous red and blue jerseys. When the tradition was history, “Barça” initially promoted the UN Children’s Fund UNICEF for five seasons. Since 2011, the Catalans, like all other clubs, have been collecting money to advertise their jerseys.

Superstars, ad-free: Ronaldinho, Lionel Messi and Samuel Eto’o in December 2005. Picture: EPA

FC Barcelona has now announced a further step away from tradition. On Tuesday afternoon, he announced that his stadium, Camp Nou, should be given a sponsor name. “This is about collecting money in the fight against the corona virus,” says the club’s statement.

How much money can be generated through stadium sponsorship is unclear. Half a year ago, experts came to the value of 37 million euros, which could be achieved by granting the right to name at “Barça”. The right to rename Estadio Bernabéu from arch-rival Real Madrid is said to be of equal value.

The world is in its greatest health, economic and social crisis in modern history, the club said. That is why he made this extraordinary decision: “Everyone is now asked to do their best to counter the effects of this global pandemic that has paralyzed the world.” “Barça” has an obligation to society simply because of its motto “Més que un club”.

It is planned that the naming rights at the largest club stadium in the world will be granted for one season. This has never been done since Camp Nou was inaugurated in 1957. The arena has a capacity of almost 100,000 spectators. With sales of over $ 1 billion, FC Barcelona is one of the world’s largest sports clubs.

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