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Facebook promises to do a better job of cleaning up the content that is posted on its platforms in order to extract hateful messages. Too many speeches and advertisements against minorities are still expressed freely there. And it is not only civil society, which has been mobilized for weeks on the streets, that says it. Several companies and not the least joined the challenge to the laxity attributed to Facebook. Coca-Cola Company thus announced Friday the suspension for at least one month of all its advertisements on the social network.
Mark Zuckerberg, the founder and boss of Facebook, now ensures that advertisements designating as threats people of certain origins, ethnicities, nationalities, gender or sexual orientation will be removed.
A measure of common sense, but which comes after months of controversy over the choice of Facebook not to moderate the words of elected officials, including the virulent messages of the camp of Donald Trump on the riots that followed the death of George Floyd, unlike Twitter.
A Facebook boycott campaign launched by civil society has received support from many private groups. Significant advertisers like telecoms giant Verizon and automaker Honda were joined this week by Unilever.
The food and cosmetics giant is putting an end to its Facebook, Twitter and Instagram advertising in the United States, at least until the end of the year. Friday evening, Coca-Cola announced that it would suspend its ads on the network for at least 30 days.
Facebook generated 20 billion in advertising revenue last year. A windfall that would be impossible to do without. Under such pressure, including that exerted by colleagues from Facebook, Mark Zuckerberg could only harden his position.
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