The social network Facebook is in the middle of one of the largest advertising boycotts of the last years after companies with big family names have announced that will stop advertising their products on it, leaving the company with no millionaire income.
The brand of household items Unilever (Ax, Rexona, Dove, Hellmann’s and more) confirmed that it will not advertise for the rest of the year on Facebook and is causing more and more companies, from small to large, to join this movement.
The boycott measure is a consequence of Mark Zuckerberg’s neutral response to President Donald Trump’s controversial statements on a number of topics, since his war against social networks until his “apology for violence” amid the protests against racism.
Last week, the company held a conference call to inform vendors that it is working to close a “confidence deficit”. He sent multiple emails to advertisers in hopes of containing the revolt. And on Friday, the CEO himself Mark Zuckerberg he addressed the public with new promises of ban hate ads and tag controversial posts from politicians.
Monetarily, the change is already being noticed. In accordance with Business Insider, a week after this action started, Facebook shares fell 8% on Friday, removing $ 7 billion from the executive’s assets. This year, its total was around 70 billion.
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