Facebook launches campaign across Africa

Since the start of the COVID-19 pandemic, Facebook (www.Facebook.com) has been working to provide accurate information to all and reduce misinformation on its platforms. Last month, we announced the world’s largest campaign to promote reliable information on COVID-19 vaccines, to remove vaccine misrepresentation, reduce the spread of inaccurate health information, and educate about efficient administration of vaccines.

Today, Facebook is launching in several African countries, a new campaign in partnership with the WHO, entitled “United against false information on COVID-19”. The campaign will be broadcast in English and French in South Africa, Zimbabwe, Zambia, Uganda, Kenya, Rwanda, Nigeria, Senegal, Côte d’Ivoire and DRC, and will appear on Facebook under the as a series of visuals with tips on how to spot fake news:

Check the source: Sift through the content, even if it seems science-based.
Ask yourself what you are feeling: Fake news can manipulate feelings into clicks.

Check the context: Consult with public health authorities to confirm content.

Aïda Ndiaye, Head of Public Affairs, said: “Ensuring that users get reliable information on Covid-19 vaccines is only part of the essential work we are doing here at Facebook. COVID-19 and beyond, we will continue to work with industry experts and people on our platforms to ensure that we resolutely tackle disinformation, and that we give everyone additional resources to scrutinize online content. , and help everyone decide what to read, believe and share. ”

As part of this campaign, Facebook is also launching a dedicated website in English and French, which includes information on how we tackle disinformation on our platforms. It provides more transparency on our “Withdraw, Reduce and Inform” strategy, outlines our Community Standards and informs about the steps we are taking to combat fake news around global events such as the COVID-19 pandemic, elections and climate change.

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