“We can say that Eva Jinek the latenightshow has given a big boost on RTL, after her predecessors Art Rooijakkers and Twan Huys failed to do so, “says Rob. Where the two men invariably scored around 300,000 viewers or even lower, Eva’s low point is slightly above 500,000 viewers. But usually more interested people tune in to her talk show.
The figures she scored on the public broadcaster have been far from sight alone. This is partly due to the newly created competitor, on its old channel. “It was previously thought that the changing duos of On 1 would lose it to talk show queen Eva, but nothing turned out to be further from the truth. “Where the content of critics was often more positive about Jinek was it On 1 which attracted the most ratings.
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“Initially, the arrival of Eva to RTL felt very much like the last opportunity to make the late night talk show a success. If even Eva doesn’t succeed, it would be the end of the story”, says Rob. The media expert was confident that Eva would succeed. Still, he had expected a little more in terms of viewing figures. “It is logical that she had to hand in. You go to a channel with commercial breaks. That costs your viewers. Moreover, the stopping of Peacock open all late evening. “
Because on NPO 1, of course, both Jeroen Pauw and Eva Jinek left the warm bath. That is why the NPO was forced to come up with On 1, that five duos entrusted the late evening. And with success, because in terms of viewing figures they usually beat Eva. Still thinks Rob Jinek substantively better. “She wins that easily. She is stronger in doing difficult interviews.” But how does he explain the viewing success of the On 1presenters? “Everyone watches NPO 1. It is the first association with the news.
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Recently, Eva made the first significant change to her talk show, which was actually a copy of the talk show she presented on the public broadcaster. She now closes with LuckyTV, which was always visible at first The world moves on. “Furthermore, I don’t think she’s going to make many changes. You mainly notice that she wants to have a lot of fun herself. And that is reflected in her choice of subjects”, says Rob.
In terms of viewing figures, Rob thinks that Eva will soon be able to win something, because RTL will also divide their prime-time programs differently. The program before Jinek from now on it will always take an hour, instead of half an hour. “That could be beneficial for her. She’s not going to suddenly get 1.4 million viewers. But it could have its positive effects.”
A summary of the highlights of Jinek at RTL 4 you can see in the video below.
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