European sales in October 2021: Koreans among the best in the worst October in recent years

This October was the worst in recent years in terms of new car registrations. However, some manufacturers benefited from the situation, especially the Korean ones.

The European new car market continues to struggle with the crisis. After last year’s fall in registrations due to covid measures, a production crisis occurred this year due to a lack of components. This has been reflected in registration statistics for several months, which was confirmed in October. Last month, only 798,693 cars were registered in Europe, 29.3% less than a year ago. This is according to statistics from the European Automobile Manufacturers Association (ACEA).

ACEA monitors the statistics of new car registrations in 26 countries of the European Union (except for the unimportant store in Malta), which it adds to sales numbers from Great Britain, Iceland, Norway and Switzerland. Specifically, only 665,001 cars were registered in the EU in October 2021 (-30.3% year-on-year), which is the worst October result ever, as ACEA registration statistics record.

This is specifically due to a decline in key markets, in Italy (-35.7%), France (-30.7%) and Germany (-34.9%). The reason is the lack of production components, which limits the operation of production plants and thus subsequent sales.

This problem is strongly reflected in the results of the VW Group brands. The parent Volkswagen thus fell by 40.2% in October, while Seat (together with its sister Cupra) fell by 39.8%, Audi by 45.8% and Škoda even by 49.3%. Thanks to its strong position, VW thus maintained the position of the best-selling brand in Europe, but this time the four circles were thirteenth with 32,991 registrations and the Mladá Boleslav carmaker thirteenth with 30,356 registrations.

The VW Group’s crisis has meant that the German group was not the largest European group in October. He had 165,309 registered cars on his account, while the newly created car manufacturer Stellantis, created by the merger of the PSA and FCA Group, reached 165,866 registrations.

In contrast, Korean carmakers confirm that they are virtually unaffected by chip supply problems. Hyundai rose to seventh place, thanks to a year-on-year 11% increase to 43,629 registered units. The Kia immediately follows with 42,809 pieces, which was a year-on-year increase of 2.6%. These are the only two brands in the top 20 that recorded a year-on-year increase in the number of registered cars in October 2021.

On the other hand, Ford (-41.4%) and Mercedes-Benz (-36.3%) also fell sharply in October.

European market – registration of new cars in October 2021 by brands
Pore. Brand Registration 10/2021 [ks] Year-on-year difference [%] Market share [%]
1. Volkswagen 74.029 -40,2 9,3
2. Peugeot 52.706 -30,5 6,6
3. Renault 50.982 -36,0 6,4
4. Mercedes-Benz 48.101 -36,3 6,0
5. BMW 47.738 -21,2 6,0
6. Toyota 44.547 -24,4 5,6
7. Hyundai 43.629 +11,0 5,5
8. That 42.809 +2,6 5,4
9. Ford 34.351 -41,4 4,3
10. Fiat / Abarth 33.482 -32,2 4,2
11. Opel/Vauxhall 33.329 -30,5 4,2
12. Audi 32.991 -45,8 4,1
13. Damage 30.356 -49,3 3,8
14. Citroën 30.023 -32,5 3,8
15. Dacia 29.874 -23,1 3,7
16. Volvo 21.734 -22,0 2,7
17. Seat/Cupra 20.036 -39,8 2,5
18. Nissan 17.216 -29,4 2,2
19. Mini 12.906 -25,2 1,6
20. Mazda 11.643 -18,5 1,5
TOTAL 798.693 -29,3

As for the statistics for the ten months of 2021, it turns out that the positive results from the beginning of the year are there. According to the ACEA, 9,960,706 cars were registered in Europe from January to October 2021, which is only 2.7% more than a year ago. This is one of the reasons why this year’s overall registrations are expected to be at a similar level as in 2020. Production seems to be limited for some time to come, although the situation in the industry is improving.

At the same time, the market continues to be dominated by Volkswagen, which is the only one to have reached over one million registered units, with the resulting 1,102,088 registrations 2.3% more than a year ago. This is followed by Peugeot and Toyota, which are growing by 15.7% year-on-year this year, also thanks to the success of the hybrid-powered models.

The best of the premiums is the fourth overall BMW, with a year-on-year increase of 7.8%, while the overall sixth Mercedes-Benz is down 11% this year.

In ten months of the year, Škoda holds the eighth place among brands, with 504,047 registrations 4.3% less than a year ago. Nevertheless, he continues to stay ahead of Ford. Kia is tenth, followed by Hyundai.

European market – registration of new cars in the first ten months of 2021
Pore. Brand Registration 1-10 / 2021 [ks] Year-on-year difference [%] Market share [%]
1. Volkswagen 1.102.088 +2,3 11,1
2. Peugeot 611.102 +1,3 6,1
3. Toyota 606.298 +15,7 6,1
4. BMW 581.171 +7,8 5,8
5. Renault 557.324 -16,2 5,6
6. Mercedes-Benz 529.896 -11,0 5,3
7. Audi 514.059 +4,5 5,2
8. Damage 504.047 -4,3 5,1
9. Ford 457.306 -14,6 4,6
10. That 430.525 +21,9 4,3
11. Hyundai 427.015 +22,7 4,3
12. Opel/Vauxhall 416.204 +4,7 4,2
13. Fiat / Abarth 412.002 +3,8 4,1
14. Citroën 381.030 +2,2 3,8
15. Seat/Cupra 352.444 +14,6 3,5
16. Dacia 329.228 -0,2 3,3
17. Volvo 240.225 +6,2 2,4
18. Nissan 208.782 -11,9 2,2
19. Mini 141.096 +0,2 1,4
20. Mazda 136.099 +13,7 1,4
TOTAL 9.960.706 +2,7

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