Euroleague Basketball Expands Coverage with Sport24, Appoints New Digital Chief
BARCELONA, SPAIN – Euroleague Basketball has secured a new broadcast partnership with Sport24 in Greece, while concurrently bolstering its digital strategy with the appointment of Rosa Alvarez as its new Chief Digital Officer.the moves signal a dual focus on expanding reach within key markets and accelerating innovation across its digital platforms.
The agreement with Sport24 will provide Greek fans with complete coverage of the Turkish Airlines EuroLeague and the 7DAYS EuroCup, enhancing accessibility to the league’s premier basketball action.Simultaneously, Alvarez’s arrival marks a significant investment in the league’s future, tasked with unlocking new commercial opportunities and revenue streams through digital advancements. This dual strategy aims to deepen fan engagement and solidify Euroleague Basketball’s position as a leading global sports property.
Alvarez joins Euroleague Basketball from Nextdoor, where she served as Director of Southern Europe, successfully expanding the social networking company’s presence. Prior to Nextdoor, she held roles at Amazon, leading customer-focused digital initiatives, and at European logistics platform stuart, where she oversaw Iberian operations. Her experience also includes driving conversion projects at Affinity Petcare.
“Basketball has a unique power to connect communities, and I am thrilled to join Euroleague Basketball to help expand that connection through digital innovation,” Alvarez stated. “My goal is to create richer, more personalized experiences for our fans and partners, leveraging technology to bring the excitement of the game closer than ever.”
As Chief Digital Officer,Alvarez will also be a member of the Euroleague Basketball Executive Committee,contributing to the institution’s overall strategic direction and innovation plans. The appointments reflect Euroleague Basketball’s commitment to both delivering compelling content to existing fans and attracting new audiences through enhanced digital experiences and strategic partnerships.
