Turkey wants to enter the market for electric cars with the new TOGG brand. The first 30,000 pieces have already been sold.
175,000 cars a year
The implementation is considered a long-term goal of the incumbent President Recep Tayyip Erdogan, who described the day of the presentation of the first prototype in Istanbul as “historic”. Already in the 1960s, Turkey made an attempt to establish its own car brand on the market. Alone, it stayed with the attempt.
Five industrial companies are part of the TOGG consortium founded in 2018 (Turkey’s Automobile Initiative Group) involved: Anadolu Group, BMC, Kok Group, the mobile operator Turkcell and the Zorlu Holding. TOGG’s CEO is Gürcan Karakas, formerly a managing director at Bosch. Manager Sergio Rocha is responsible for operational business.
Every year, up to 175,000 vehicles are to be produced in a factory in the province of Bursa. The location is said to provide 4,000 people with jobs. The Turkish government also wants to support the project with tax breaks. Turkey guarantees the purchase of 30,000 units by 2035.
Relatively little time passed from the announcement to the implementation of the project. Because this took place in November 2017. The project should serve as evidence of the growing economic power of the country.