Photo Morgane Choquer,Archives La Presse
Rogers will remain the NHL national broadcaster in Canada until 2038.
Montreal, Quebec – The future of French-language NHL broadcasting in Canada remains uncertain as rogers Communications prepares to award a new production contract following the expiration of its agreement with TVA Sports after the 2025-2026 season. Rogers’ extended national broadcasting rights, secured through a deal lasting until 2038, are prompting questions about the financial viability for traditional broadcasters to continue providing French-language coverage.
rogers initially secured the exclusive national broadcasting rights for the NHL in Canada in 2013 with a 12-year agreement valued at $5.23 billion. The new agreement, finalized in April 2024, is worth $11 billion, more than doubling the previous investment. This significant increase in cost is a key factor influencing the landscape of potential broadcasting partners.
Pierre Karl Péladeau, President and CEO of Quebecor Inc., indicated in May 2024 that TVA Sports is unlikely to bid for a renewal of the contract, citing financial constraints. Bell Media, through its sports channels RDS and RDS Info, experienced losses of $27.8 million CAD in 2024, raising doubts about their capacity to absorb the increased costs associated with the new NHL agreement. RDS currently employs approximately 300 people, according to a 2023 report by La Presse.
Industry analysts suggest that the escalating costs may necessitate the involvement of new players, with streaming giants like Amazon and Apple emerging as potential candidates. These companies, with considerable financial resources and a growing presence in sports broadcasting, could offer a viable solution for maintaining French-language NHL coverage. The NHL currently streams games via ESPN+ in the United States, demonstrating a willingness to embrace digital distribution models.
The situation highlights a broader trend in the media industry,where traditional broadcasting models are facing increasing pressure from digital platforms and evolving consumer habits. The outcome of the Rogers’ decision will have significant implications for hockey fans in quebec and across Canada who rely on French-language broadcasts.
