During the Spring Festival, the consumer market in Hunan accelerated its recovery, and the cumulative sales of key retail and catering companies exceeded 2.5 billion yuan

During the Spring Festival, the consumer market in Hunan accelerated its recovery, and the cumulative sales of key retail and catering companies exceeded 2.5 billion yuan

Huasheng Online, January 27 (Reporter Huang Mei)The Spring Festival in 2023 is the first Chinese Lunar New Year after the new type of coronavirus infection is adjusted to “Class B and B control”. In addition, during the Spring Festival, the weather is good, and the number of people returning to their hometowns and traveling has increased significantly. Policy, during the Spring Festival of the Year of the Rabbit, the Hunan festival market has a rich supply of commodities, stable prices, and orderly order, presenting a festive atmosphere of booming purchases and sales, prosperity and activity, joy and peace.

The province’s Spring Festival consumer market has picked up, bringing a lot of “fireworks”, which is a good start for boosting the annual economy. Monitoring shows that the province’s 376 key retail and catering enterprises achieved cumulative sales of 2,518.397 million yuan during the Spring Festival, an increase of 13.8% over the same period last year. Among them, the retail industry increased by 13.9% year-on-year, and the catering industry increased by 10.5% year-on-year. Compared with the 2019 Spring Festival before the epidemic, the overall consumption during the Spring Festival in 2023 has recovered to about 90%.

The prices of agricultural and sideline products are sufficient and stable, and the sales of new year goods are booming

In the province’s agricultural product wholesale market, except for the slight increase in the prices of vegetables and fruits due to the inertia effect of the festival, the prices of other monitored agricultural products were basically stable.

During the Spring Festival, the sales of new year goods are booming, and the sales of imported goods and traditional agricultural and sideline products have also increased. At Sam’s Club in Yuelu District, Changsha, cherries were in short supply during the Spring Festival and were sold out every day; on e-commerce platforms such as JD.com and Taobao, cherries “defeated” Tangerine and became the sales champion of “Fruit New Year’s Products”.

Buying Chinese New Year’s goods through takeout has become a popular trend. According to data from Ele.me, orders for foreign wine on the Ele.me platform during the Spring Festival have increased by more than 10 times month-on-month. Traditional new year products such as fruit gift boxes, room temperature pure milk, and milk powder also achieved a month-on-month growth of over 100%.

Various measures are taken to escort the consumption in the Spring Festival, and the marketing activities are rich and colorful

During the Spring Festival this year, the province vigorously carried out a variety of promotional activities, such as full reduction and exemption, “Rejuvenation and New Year”, membership point lottery, e-shopping card rebates, live broadcast delivery, online art performances, etc. The passenger flow is 2 to 3 times that of usual weekends .

“Internet celebrity Changsha” has diverse formats and strong driving force. There are both time-honored brands and new national tide carnivals, as well as the New Year’s Shopping Festival on the cloud; there are online celebrity brands such as black classics, and high-quality agricultural products in western Hunan such as Shibadong Village… The general public and tourists have experienced in depth a full of Changsha. Happy Spring Festival with flavor, Hunan rhyme, and urban style. Six days before the Spring Festival holiday, Huangxing South Road Commercial Pedestrian Street had a cumulative passenger flow of 1.6094 million person-times, and Wuyi Commercial District had a cumulative passenger flow of 2.7222 million person-times, ranking among the top among the national commercial districts, of which tourists from other provinces accounted for 67.96%.

Consumer vouchers continue to drive the recovery of the consumer market in cities and prefectures. Shaoyang launched the “About Benefiting Shaoyang and Enjoying Life” Huimin Consumption Festival. During the Spring Festival, 5.2 million yuan was written off, driving a total of 200 million yuan in consumption. Changsha innovatively launched the consumer welfare all-in-one card “Changsha City Hi Card”, and issued three types of “Fuman Star City” consumer vouchers totaling 12.16 million yuan to citizens in retail department stores (including refueling), household appliances, and automobile subsidies. Yueyang City’s “Fuman Baling·Yuegou Yuehai” 2023 Yueyang New Year’s Happy Shopping Event distributed 2 million yuan in cash consumption coupons, and helped more than 10 large supermarkets hold multiple promotional activities such as low-price discounts and special sales for new year’s goods, accumulating profits It will exceed 50 million yuan and make every effort to create a feast for the consumption of the whole people.

Looking for new year customs, appreciating new year scenery, enjoying new year fun, rich and diverse forms of leisure and entertainment

Aiming at young people, emerging consumer places are highly attractive. Handicraft workshops, fitness centers, VR experience halls, selfie halls, “cooking tea around the stove” teahouses and many other new consumption places inject vitality into the city, stimulate the vigorous consumption power of young people, and drive retail and catering in and around shopping malls The market is growing rapidly. Changsha Wuyi Commercial District is constantly updating its consumption formats. During the Spring Festival holiday, it not only attracts tourists from other places, but also becomes a good place for local citizens to visit, further releasing the consumption potential.

Self-driving tours, ecological tours, and leisure tours have become popular choices. Zhangjiajie National Forest Park receives more than 50,000 tourists in a single day. During the Spring Festival, Tongguan Kiln Ancient Town in Changsha held special events such as the national tide lantern show and temple fair, inviting tourists to taste the delicious food of the New Year. Four days before the Spring Festival, Tongguan Kiln Ancient Town received more than 70,000 tourists. On January 24 alone, it reached 25,000 passengers. Changsha Juzizhou and Yuelu Mountain Scenic Spots had to appeal to tourists to “travel off the peak”… The scene of “people following the crowd” reappeared, and the tourism consumption in the province has picked up significantly.

Catering stores are booming, family reunion dinner is stronger

Changsha is a well-deserved “traffic king” of catering. During the Spring Festival, the income of many catering stores in Changsha has basically returned to the level before the epidemic, and even hit a record high. “You still have table 4538 in front of you”, this “queuing reminder” by Wen Heyou once again sent Changsha to the hot search. Stinky tofu, milk tea, big sausages… If you want to have a “full meal” in Changsha, queuing is a “compulsory course”. Chef Fei Chili Fried Pork in Changsha Huangxing Central Plaza store, on January 24, the highest peak took 150 numbers within 10 minutes, and the turnover exceeded 7 rounds.

The New Year’s Eve dinner consumption is very hot. Changsha Huogonggong has launched traditional hot-selling Chinese New Year meals such as Sanxian Family Portrait and Wuyuan Whole Chicken. It also innovatively launched rabbit-shaped Jade Rabbit buns and Sixi dumplings that imply blessing, prosperity and longevity. On New Year’s Eve, all the private rooms were fully booked, more than half of the halls were booked, and the average daily reception of tourists was more than 20,000. The tables were turned over more than 20 times, and sales exceeded the level of the same period in 2019, hitting a record high.